New York-based fast-casual chain Shake Shack will sell its new vegan burger, called the “Veggie Shack,” at the upcoming Eat Drink Vegan food festival in Pasadena, Calif., over Memorial Day weekend, according to Eater LA.
Shake Shack’s vegan Veggie Shack burger debuted at select New York City locations earlier this year. According to the website, customers can now also order the Veggie Shack at a handful of locations in Austin, Tex., and Los Angeles.
This is not the popular burger chain’s first meatless burger. Shake Shack’s vegetarian option, the “‘Shroom Burger,” is a fried Portobello mushroom cap stuffed with melted muenster and cheddar cheeses. There is no vegan version of the “Shroom Burger.” The Veggie Shack, which comes topped with a slice with provolone cheese that can be left off, features a plant-based patty made from black beans, brown rice, and roasted beets, effectively making it the first Shake Shack vegan burger option.
Along with Shake Shack, several meat-heavy restaurants across the country are putting vegan options on the menu. Earlier this year, the vegan Impossible Burger made its fast-food debut at White Castle, earning praise from an esteemed food critic. The Impossible Burger, along with the vegan Beyond Burger, are both available at the fast-casual chain Bareburger, adding to the chain’s array of plant-based options. Other chains like Wahlburger, Umami Burger, and independent restaurants across the nation have also embraced bleeding vegan burgers.
Eat Drink Vegan, a festival that began as Vegan Beer Fest nearly a decade ago, has evolved into one of the most popular vegan food festivals in the nation and this year’s event will be like no other. Event organizers have partnered with the team behind Miami’s SEED Food & Wine Festival to create a two-in-one, three-day massive event, attracting vegan foodies from all over the globe.
This year’s event will host more than 100 vegan food, beer, and non-alcoholic beverage vendors, including international purveyors of plant-based food like London’s Temple of Seitan. For its fourth year at Eat Drink Vegan, local vegan donut chain Donut Friend will collaborate with Modern Times Beer, where one sells a beer-flavored donut and the other pours donut-flavored beer. Chef Chloe Coscarelli has collaborated with UK vegan burger makers, The Vurger Co, to create an exclusive burger called Chloe’s Truffle CheeseVurger. In the days leading up to the Los Angeles vegan festival, SEED will host a “Wellness Village” featuring healthy vegan food, wine tasting, and yoga.
Image Credit: Shake Shack