Categories: Food & Health

One of Spain’s Biggest Meat Producers Just Launched Vegan Veal


Noel Alimentaria, one of Spain’s leading meat companies, is launching vegan veal and chicken.

Four years ago, Noel Alimentaria became the first major meat company in Spain to offer plant-based options. Called Nature, the range features vegetable-based burgers and slices.

Its five new products include vegan strips of veal and chicken, veal burgers, and chicken with spinach.

It’s not the first brand to create vegan veal. In 2018, Michael Voltaggio—the winner of season six of Bravo’s cooking competition “Top Chef”—created a vegan version of osso bucco for Crossroads Kitchen, a vegan restaurant in Los Angeles. The Italian dish is traditionally made from veal shanks, but Voltaggio used beets.

Noel Alimentaria hasn’t used beets. Instead, it has opted for soy and pea protein to create its vegan veal, reports Financial Food. The publication notes that the company conducted a year’s worth of research to create the products and invested more than €1 million.

Noel Alimentaria’s Nature range includes vegetable-based slices.

Consumers Move Towards Plant-Based Products

A number of Spanish consumers are opting for vegan products more frequently. A recent study by The European Consumer Organization (BEUC) found that in 11 European countries, including Spain, 40 percent of consumers are eating less meat for environmental reasons.

It found that 33 percent of people were more likely to opt for plant-based burgers over meat ones. Sixty percent said they were willing to ditch meat products for plant-based foods like beans and pulses.

Monique Goyens, director-general of the BEUC, said that consumer demand is one thing, but companies need to do more.

She said in a statement, “our survey shows that most consumers are willing to change their eating habits. But that is no easy task. Change must be rolled out at several levels to make the sustainable choice the obvious choice.”

Catering to Demand

Noel Alimentaria’s new vegan veal and chicken products will be on the shelves this month. Before the end of the year, it also intends to launch vegan mince, as well as pork-like products, like chorizo and sausages.

It’s not the only Spanish company offering vegan meat options. Earlier this year, the government-backed NEOTEC technology fund invested in Foods for Tomorrow, a Barcelona-based startup that created vegan meat brand Heura.

The investment will allow the company to scale and accelerate production. Its products, available in national supermarket chains, currently include soy-based vegan chicken and meatballs.

This post was last modified on July 7, 2020 12:56 pm

Charlotte Pointing

Senior Editor, UK | Southsea, United Kingdom | Contactable via

Charlotte has an upper second class honors in History from Oxford Brookes University and a postgraduate certificate in Cultural Heritage from Winchester University. She loves music, travel, and animals. Charlotte resides on the South coast of the UK.

Published by
Charlotte Pointing

Recent Posts

19 Vegan Athletes Who Swear By Plants

From long-distance running and basketball to figure staking and weight lifting, there are a number…

August 7, 2020

Waitrose Is Launching Vegan Baked Cheese This Christmas

Waitrose is set to launch new festive vegan products for the holidays. The British supermarket…

August 7, 2020

How to Cook the Healthiest Legumes, Plus 11 Vegan Recipes

Legumes, a type of vegetable that includes beans, peas, and lentils, have been cultivated across…

August 6, 2020

Mission Barns Is Recruiting 100 Lab-Grown Bacon Taste-Testers

Cultured meat startup Mission Barns is recruiting 100 meat lovers to taste-test its lab-grown bacon.…

August 6, 2020

Cargill Is Launching Vegan Scallops in China

Meat giant Cargill is launching a range of new vegan products in China, including plant-based…

August 6, 2020

Shift to Vegan Food Would Create 19 Million Jobs in Latin America and Caribbean

Shifting to a predominantly vegan food system could create millions of job opportunities across Latin…

August 6, 2020