Major British retailer Marks & Spencer, known as M&S, now sells vegan shoes for kids.
The London-headquartered retailer — which specializes in high quality clothing, homewares, and food — stepped into the cruelty-free footwear scene earlier this year. M&S introduced a range of affordable vegan leather footwear in 350 styles in January, which included men’s and women’s trainers, sandals, and boots.
M&S has expanded its selection to include kids, too.
M&S’ vegan children’s collection includes ballet shoes, high top trainers, plimsolls, slippers, flip flops, sneakers, and sandals.
The vegan glitter trainers feature soft underfoot padding, a padded collar, and M&S’ Freshfeet technology which “keeps feet fresh by combating the bacteria that cause odours,” the retailer says on its website. Writing about the glitter trainers, M&S says, “The best thing about these cute lace-up kid’s trainers is that they’re totally vegan-friendly.”
Vegan faux fur kid’s slippers are also on offer. “What’s better than some fluffy slipper boots for getting cosy after school?” M&S writes about the “super soft” and “easy to wear” slip-on shoes, which have non-marking soles for indoor wear.
M&S’ baby Peter Rabbit pram shoes are also vegan. The shoes — which are shaped like bunnies — are guaranteed to “keep young ones both warm and smiling.” Vegan dinosaur slippers are also available.
The retailer’s Light As Air Knitted Riptape Trainers are made with all-vegan materials. The light shoes feature a breathable knitted upper and M&S’ Freshfeet technology.
The cruelty-free shoes are clearly labelled as vegan in-store and can be searched for with a vegan filter on the M&S website.
Vegan Fashion on the Rise
Rachel Smith, senior footwear technologist at M&S, said earlier this year that demand had motivated M&S to explore the vegan footwear area.
“After increased customer interest in veganism and a rise in online searches for related products, we decided to investigate the possibility of expanding our vegan-friendly offering into footwear and accessories,” she said in a statement.
In December, the retailer introduced a vegan faux fur winter coat. The cruelty-free coat — available in hot pink and dark blue — was one of the chain’s most popular pieces when it launched.