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Positive Vegan Messaging Proves Most Effective

Positive Vegan Messaging Proves Most Effective

Do vegan campaigns work to spread a compassionate message? So far, there are no definitive studies that analyze the effectiveness of vegan campaigns in creating change. However, Veganuary, a UK-based charity that encourages people...
Dairy Industry's 'Got Milk?' Campaign Returns Because People Are Buying Vegan Milk Instead

Dairy Industry’s ‘Got Milk?’ Campaign Returns Because People Are Buying Vegan Milk Instead

In an attempt to win over millennial and Latino families who are electing to buy vegan milk over cow's milk, the dairy industry has revitalized the iconic "Got Milk?" campaign that rose to fame in the...

New Vegan Bus Campaign Tells Vancouver Residents That Pigs Are ‘Friends Not Food’

A new campaign has arrived in Vancouver, Canada, asking people to "Go Veg" for the animals, the environment, and our health. The campaign, launched by the Vancouver Humane Society (VHS), is featured on Translink buses...