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In a move that’s perhaps long overdue for the city synonymous with counter culture, Berkeley, Calif., says it will become the nation’s first city to adopt the Green Monday campaign – an initiative started in Hong Kong by entrepreneur David Yeung. The campaign mirrors the popular Meatless Monday, encouraging people to give up meat on […]

Do vegan campaigns work to spread a compassionate message? So far, there are no definitive studies that analyze the effectiveness of vegan campaigns in creating change. However, Veganuary, a UK-based charity that encourages people to try veganism for the month of January and throughout the year, could provide some insight into what makes a successful […]

Grammy award-winning vegan rapper, record producer, and DJ Jermaine Dupri is urging his millions of fans to “Feel the Beets and Lose the Meats” in a new campaign. Dupri has partnered with international animal rights organization PETA (People for the Ethical Treatment of Animals) to release a video and series of ads where the Asheville, […]

UK meat and dairy companies have come under fire for false advertisement, reports the Independent. According to the organization Compassion in World Farming (CiWF), food brands such as soft cheese company Dairylea and turkey producer Bernard Matthews are responsible for misleading customers. Both companies depict “happy” animals on their product packaging; cows on a green […]

International vegan activism campaign “Be Fair Be Vegan” has landed in Seattle, Washington. The campaign’s pro-animal rights ads will be displayed throughout the city, local online newspaper Seattle Post-Intelligencer reports. As the King’s County Metro’s advertising policy bans the depiction of violence against animals, the “Be Fair Be Vegan” ad campaign does not rely on graphic photos […]

A new billboard is encouraging consumers to avoid seafood in Los Angeles’ restaurant-dense area of Koreatown. The ad, created by PETA, shows an octopus alongside the words: “I’m ME, Not MEAT. See the Individual. Go Vegan.” Several restaurants in the area are known for serving a dish called sannakji —  live octopus. The treatment of these animals has come under investigation by […]

Hong Kong International Airport is now serving the plant-based, “bleeding” Beyond Burger by Beyond Meat in one of its premium lounges. According to news outlet The Standard, airport lounge Plaza Premium First has partnered with the Green Monday initiative to launch the new burger, which is served with sweet potato fries and is listed as vegetarian. […]

In an attempt to win over millennial and Latino families who are electing to buy vegan milk over cow’s milk, the dairy industry has revitalized the iconic “Got Milk?” campaign that rose to fame in the 1990s. As reported by American advertising publication Adweek, the new campaign was developed by the California Milk Processing Board (CMPB), the creator […]