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American rock climber and environmentalist Alex Honnold stopped eating meat for the good of the planet. Honnold, best known for his solo climbs without harnesses, is the subject of the 2018 biographical documentary “Free Solo,” which documented his climb of El Capitan in Yosemite National Park. The film, directed by Elizabeth Chai Vasarhelyi and Jimmy […]
New England Patriots quarterback Tom Brady has launched two vegan protein powders ahead of the Super Bowl through his brand, TB12. Called Plant-Based Protein, the new product is available in two flavors, Chocolate and Vanilla. Each serving contains 24 grams of plant-based pea protein, no sugar, and 1 gram of net carbs. It’s also free […]
Interactive vegan food directory Veggie Happy launched this month to help fans find vegan options at sports venues across North America. The Happy Cow for sports fans already lists 50+ venues, including every Major League Baseball stadium. In 2000, plant-based food advocate Johanna McCloy, Co-Founder of VeggieHappy, started a campaign to get veggie options into MLB stadiums. […]
Viewers of the 2018 Winter Olympics Closing Ceremonies may catch a commercial spot directed by the Oscar-winning director, Louis Psihoyos (“The Cove”). The commercial, airing in six U.S. markets, takes the dairy industry’s “Milk Life” campaign head-on. Entitled “#Switch4Good,” the campaign highlights Olympians who avoid dairy products to improve their performance. “I did it and […]
Former WWE wrestler Eva Marie has officially gone vegan. Marie made the decision after completing the month-long, plant based eating challenge Veganuary — a campaign which saw over 100,000 people sign up to participate this year, its most successful year yet. Marie made the announcement on her Twitter, sharing with her over 914,000 followers. She wrote: “Today has […]