Los Angeles's iconic Canter\u2019s Deli launched a vegan corned beef sandwich. Canter\u2019s Deli sources its vegan meat from Mrs. Goldfarb\u2019s Unreal Deli, which specialises in 100 percent plant-based cold cuts for traditional deli-style sandwiches. The Canter\u2019s Deli veggie Reuben, which is served on rye with mustard and sauerkraut, can be made vegan by omitting the cheese and Russian dressing. Authentic NY Deli Meat Made With Plants Mrs. Goldfarb\u2019s Unreal Deli says it provides \u201cAuthentic NY Deli meat built from plants. Healthy, protein-Packed, plant-based, deeply delicious! I never lost the taste for the delicious flavors of NY deli, so I hustled to develop and perfect a 100% plant-based corned beef\/pastrami.\u201d Canter\u2019s Deli has been in business since 1931, first opening in Boyle Heights but primarily working Fairfax where it is today. The deli is open 24 hours a day except on Jewish holidays, Rosh Hashanah and Yom Kippur. Both Canter\u2019s Deli and Mrs.Goldfarb\u2019s Unreal Deli emphasise the tradition of making deli sandwiches, the former in LA and the latter in NYC, and cite authenticity as a cornerstone of their respective businesses. \u201cWhether it's the freshly-baked bread, or the famous house-made pickles, Canter's always goes the extra mile to provide the authentic, traditional Jewish deli experience,\u201d it says on the Canter\u2019s Deli website. \u201cWhich helped grow the restaurant from a small storefront to the massive operation that it is today.\u201d \u201cPeople from all around agree it tastes as good, if not even better than the real thing,\u201d\u00a0 It says on the Mrs Goldfarb\u2019s Unreal Deli website. \u201cAnd most people who eat it, without being told, can\u2019t even tell the difference!\u201d Canter\u2019s Deli also sees a plethora of celebrity visitors, including President Obama, Queen Latifah, Ryan Gosling, and Sarah Silverman. Plant-Based Fast-Food As the demand for plant-based alternatives increases and vegan alternatives become more meat-like, many mainstream restaurants are adding new options to the menu. From independent and traditionally meat-focused outlets such as Canter\u2019s Deli, to large chains such as Hardees, McDonald's, Burger King and KFC, more and more companies are utilising available plant-based foods to better serve customers.