The demand for healthier food from millennial consumers is driving even convenience stores to offer healthier options. According to a 2018 report by consumer product research firm EuroMonitor, the new wave of customer preferences includes diets such as vegan, gluten-free, paleo, and organic. "Portability and grab-and-go convenience remain critical, millennial dietary habits stand to revolutionize a channel that has been anything but health-conscious in the past,"\u00a0says the report. 24-hour American convenience store chain 7-Eleven is well-known for its syrupy Slushies and a variety of grab-and-go foods laden with animal ingredients. But even it is beginning to change its way. Customers can find Lenny & Larry's vegan high-protein cookies, That's It Fruit Bars, grab-and-go hummus, and more plant-based options. In a bid to appeal to those looking to lead a healthier lifestyle, a new type of convenience store has also emerged, offering foods with labels that consumers seek as well as perks that appeal to eco-conscious shoppers like compostable single-use straws\u00a0and cups. According to Jeff Lenard, vice president with Advancing Convenience & Fuel Retailing, the change is small - around 200 stores in the U.S. reflect "healthier" and vegan trends -, but the category is expected to grow. View this post on Instagram Shelves are fully stocked up on all of our jerkies. Not pictured are the new flavors of Pan\u2019s Mushroom Jerky on display when you walk in. A post shared by Food Fight! Vegan Grocery (@ffgrocery) on Aug 1, 2018 at 10:47am PDT At Green Zebra Grocery, a Portland, Oregon-based\u00a0convenience store\u00a0that is about to open its fourth location, customers can choose from healthier takes on 7-Eleven classics like kombucha slushies and a full-service coffee bar, as well as fresh produce from local farms, bulk bin foods, vegan snacks, and offerings from local brands.\u00a0\u201cWe think of our stores as a human recharging station as opposed to the traditional convenience store, which tears down your health,\u201d\u00a0said Lisa Sedlar, founder of Green Zebra Grocery. Food Fight!\u00a0a vegan convenience store\/grocery with two locations in Portland, offers its customers a mix of healthy and "junk" food, all made from plant-based ingredients. It also offers a limited selection of fresh produce and bulk bin options - another feature that customers are increasingly seeking out. R&D Foods, a small convenience shop in Brooklyn's Park Slope neighborhood offers its customers a variety of groceries from small and independent brands as well as coffee as well as vegetable-centric and vegan prepared foods. \u201cI don\u2019t believe it\u2019s a passing fad,\u201d\u00a0said David Portalatin, food industry adviser for trend group NPD. \u201cPeople bring the same demand for convenience but with a whole new set of food values to go along with it." Portalatin is not the only industry expert to predict that emerging trends like plant-based food are here to stay. At the beginning of 2018, Industry Leaders Magazine identified\u00a0veganism as a "major disruptor"\u00a0to the food industry. Grocery stores - along with some of the major players\u00a0in the American food industry - are responding by increasing vegan options. Become a CLUBKINDLY member today!