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New kinds of personal care companies are using artificial intelligence (AI) to help consumers cure their beauty woes. Using AI-driven algorithms, startups are personalizing the beauty industry by allowing customers to formulate a product that suits their individual needs, such as shampoo for coarse hair or cruelty-free and vegan body wash. The New York Times calls AI-driven […]
Worldwide vegan cosmetics launches have more than doubled over the past five years, according to Mintel’s Global New Products Database (GNPD). The global marketing firm details that new cruelty-free and vegan cosmetics launches represent a 175 percent increase from July 2013 to June 2018. The growth of the vegan cosmetics market, which entails makeup, personal […]
International retailer Primark has announced that cosmetics in its own-range brand of beauty products, “PS…” will no longer be tested on animals. “We are proud to announce that own-brand cosmetics at Primark have been awarded coveted Leaping Bunny status by Cruelty Free International, the gold standard certification programme for products that are free from animal […]
Evanna Lynch, actor and host of the popular vegan podcast “The Chickpeeps,” announced on Instagram yesterday that she’s getting ready to launch a vegan subscription beauty box. In her Instagram story, the 26-year-old, who’s pictured with a fluffy, grey cat, said she wanted input from her fans as she plans the cruelty-free beauty box, which […]