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This Is How Petit Vour Made Vegan Beauty Mainstream

This Is How Petit Vour Made Vegan Beauty Mainstream

Finding a good, cruelty-free mascara has been a struggle since I went vegan more than five years ago. Yes, there are plenty of vegan mascaras on the market, but I’ve been burned before -...

The Definitive Guide to All Things Vegan By Drunk Elephant

Launched in 2013, cruelty-free skincare brand Drunk Elephant has captured the attention of beauty experts, brands, and a strong customer following. What Is Drunk Elephant? The company, founded by former stay-at-home mom Tiffany Masterson, is one...
Clarins Just Got Into the Vegan Skincare Category In a Major Way

Clarins Just Launched Its First Ever Vegan Skincare Range

Luxury French skin care brand Clarins is launching a new range of products developed for all skin types - oily, "problem," and normal. My Clarins, the name of the new range, is aimed at the...
19 Top Cosmetics Brands to End Global Animal Testing

P&G Ends Animal Testing On Its 19 Cosmetic Brands

Procter & Gamble, one of the world's top cosmetics brands, wants to end global cosmetic animal testing by 2023. The global consumer goods giant announced today that it joined the #BeCrueltyFree campaign launched by animal...
Pacifica Just Launched This Vegan Beauty Powder at Target

Pacifica Now Makes Vegan Probiotic Beauty Powder and You Can Get It at Target

Vegan and cruelty-free beauty brand Pacifica just dropped its latest collection at Target - and it includes drinkable probiotic powder you can add to water, juice, or smoothies. The new collection features four Beauty Powders,...
Lush Opens Its First Plastic Packaging-Free Store in the UK

Lush Opens Its First Plastic Packaging-Free Store in the UK

Updated May 25, 2019. Cruelty-free and vegan-friendly beauty brand Lush opened its first packaging-free store in the UK earlier this year. The "Naked" shop in Manchester offers plastic packaging-free alternatives to Lush's product lineup --...
The Top 19 Vegan and Cruelty-Free Fashion and Beauty Trend Predictions for 2019 From CBD Skin Care to Faux Fur

The Top 19 Vegan Fashion and Beauty Trends for 2019

Although 2018 was a standout year for vegan beauty and fashion, 2019 already appears to be absolutely packed with amazing vegan trends and cruelty-free product reveals. In 2018, beauty junkies got a taste of just...
Glamlite Cosmetics Launches Vegan Pizza Eye Shadow Palette in 18 Shades

Now You Can Finally Put Pizza All Over Your Face With This Vegan Eye...

Cruelty-free and vegan beauty brand Glamlite Cosmetics has launched a pizza-themed vegan eye shadow palette. Glamlite cosmetics describes its "Pizza Palette" as "the world's most 'delicious' palette, fresh out of the oven and ready for delivery!". It features 18 "toppings"...

7 Vegan Beauty Gift Sets to Gift All Your Cruelty-Free Goddesses

If you're not sure what to buy a loved one this Christmas, you can't go wrong with a beauty gift set, it's a present with something in it for everyone. Whether it's an animal-friendly skincare...
Why Goop Founder Gwyneth Paltrow Wants You to Stop Using ‘Toxic’ Lube

5 Vegan Non-Toxic Lubes Gwyneth Paltrow Would Approve Of

Not all personal care products are created equal - and the same goes for your lube. In a perfect world, the products we buy from stores would be kind to animals, have as little negative...
Rihanna’s Fenty Beauty Launches Vegan Synthetic Fur Swarovski Crystal-Coated Makeup Brushes

Rihanna Launches Vegan Fur and Swarovski Crystal Makeup Brushes

Fenty Beauty, the cruelty-free beauty label launched by the nine-time Grammy Award-winning singer Rihanna, has just released a Swarovski crystal-covered cheek highlight brush and a silver highlighter compact. The new items are part of Fenty's Killawatt...
Jeffree Starr Launches Vegan Eggnog, French Toast, Pumpkin Pie, and Salted Caramel Exfoliating ‘Velour’ Lip Scrubs

You Can Now Get Vegan Eggnog and French Toast Flavored Jeffree Star Lip Scrubs

Cruelty-free and vegan-friendly makeup brand Jeffree Star Cosmetics has launched a selection of four new festive lip scrubs. Adding to the brand's existing range of Velour Lip Scrubs, the new products feature coarse sugar combined with moisturizing jojoba...
Robots Developed a Vegan Shampoo to Eliminate Bad Hair Days

Robots Developed a Vegan Shampoo to Eliminate Bad Hair Days

New kinds of personal care companies are using artificial intelligence (AI) to help consumers cure their beauty woes. Using AI-driven algorithms, startups are personalizing the beauty industry by allowing customers to formulate a product that suits...
Cruelty-Free Brand Spectrum Collections Launches Vegan Snow White-Themed Makeup Brushes

Cruelty-Free Brand Spectrum Collections Launches Vegan Snow White-Themed Makeup Brushes

UK-based beauty brand Spectrum Collections is bringing magic to the makeup drawers of many with its dreamy cruelty-free and vegan cosmetics. The company has teamed up with Disney for a Snow White-themed collection that...
CoverGirl Cosmetics Becomes the Largest Beauty Brand to Earn Cruelty-Free International's 'Leaping Bunny' Certification

CoverGirl Cosmetics Becomes the Largest Beauty Brand to Earn Cruelty Free International’s ‘Leaping Bunny’...

Iconic American beauty brand CoverGirl Cosmetics has become the largest makeup brand to earn the "Leaping Bunny" certification from Cruelty Free International (CFI), an organization that campaigns for an end to animal testing. Coty, one...

There’s Been a 175% Increase in Vegan Cosmetics Since 2013

Worldwide vegan cosmetics launches have more than doubled over the past five years, according to Mintel's Global New Products Database (GNPD). The global marketing firm details that new cruelty-free and vegan cosmetics launches represent...
orveda vegan skincare sue nabi

Former Worldwide President at L’Oreal Launches Orveda Cruelty-Free and Vegan Luxury Skincare Brand

Sue Nabi, former worldwide president for international beauty brand giants L'Oreal and Lancôme, began her long career in the industry in 1993 as a sales representative. 25 years later, the beauty industry expert is the...
makeup brushes

Primark’s Own-Brand Cosmetics Line ‘PS…’ Is Now Cruelty-Free

International retailer Primark has announced that cosmetics in its own-range brand of beauty products, "PS..." will no longer be tested on animals. "We are proud to announce that own-brand cosmetics at Primark have been awarded...
evanna lynch

Vegan Actor Evanna Lynch is Launching a Cruelty-Free Beauty Subscription Box

Evanna Lynch, actor and host of the popular vegan podcast "The Chickpeeps," announced on Instagram yesterday that she's getting ready to launch a vegan subscription beauty box. In her Instagram story, the 26-year-old, who's pictured...
black mom and daughter

14-Year-Old Girl Boss Creates Successful Cruelty-Free Vegan Beauty Brand ‘Shai’s World’

Shaiann Hogan, a 14-year-old Los Angeles native, was recently featured on Good Morning Washington’s Motivational Monday segment for creating a cruelty-free, vegan nail polish brand when she was just 10 years old. The young...
TITLE PEND Cult Hit Cruelty-Free Beauty Brand Winky Lux to Open Interactive Retail Stores

Cruelty-Free Cult Beauty Brand Winky Lux to Open 5 Retail Stores

New York City-based cruelty-free beauty brand, Winky Lux, has announced its plans to open a series of five pop-up retail shops after receiving $6 million in Series A funding. As reported by Forbes, the cruelty-free...