Cruelty Free Beauty

New kinds of personal care companies are using artificial intelligence (AI) to help consumers cure their beauty woes. Using AI-driven algorithms, startups are personalizing the beauty industry by allowing customers to formulate a product that suits their individual needs, such as shampoo for coarse hair or cruelty-free and vegan body wash. The New York Times calls AI-driven […]

UK-based beauty brand Spectrum Collections is bringing magic to the makeup drawers of many with its dreamy cruelty-free and vegan cosmetics. The company has teamed up with Disney for a Snow White-themed collection that is sure to put a smile on the face of any fairytale-lover. The 10-piece brush set can be purchased in themes, […]

Iconic American beauty brand CoverGirl Cosmetics has become the largest makeup brand to earn the “Leaping Bunny” certification from Cruelty Free International (CFI), an organization that campaigns for an end to animal testing. Coty, one of the world’s leading beauty companies and current owner of the 60-year-old brand, announced today that it is kicking off […]

Worldwide vegan cosmetics launches have more than doubled over the past five years, according to Mintel’s Global New Products Database (GNPD). The global marketing firm details that new cruelty-free and vegan cosmetics launches represent a 175 percent increase from July 2013 to June 2018. The growth of the vegan cosmetics market, which entails makeup, personal […]

Sue Nabi, former worldwide president for international beauty brand giants L’Oreal and Lancôme, began her long career in the industry in 1993 as a sales representative. 25 years later, the beauty industry expert is the CEO and founder of the luxury vegan skincare brand, Orveda. The Algerian-born French entrepreneur, who holds a degree in engineering and an […]

International retailer Primark has announced that cosmetics in its own-range brand of beauty products, “PS…” will no longer be tested on animals. “We are proud to announce that own-brand cosmetics at Primark have been awarded coveted Leaping Bunny status by Cruelty Free International, the gold standard certification programme for products that are free from animal […]

Evanna Lynch, actor and host of the popular vegan podcast “The Chickpeeps,” announced on Instagram yesterday that she’s getting ready to launch a vegan subscription beauty box. In her Instagram story, the 26-year-old, who’s pictured with a fluffy, grey cat, said she wanted input from her fans as she plans the cruelty-free beauty box, which […]

Shaiann Hogan, a 14-year-old Los Angeles native, was recently featured on Good Morning Washington’s Motivational Monday segment for creating a cruelty-free, vegan nail polish brand when she was just 10 years old. The young teen informed the television host that she wanted to take “a fresh approach to the beauty industry.” Shai’s World began when […]