cruelty free beauty

Finding a good, cruelty-free mascara has been a struggle since I went vegan more than five years ago. Yes, there are plenty of vegan mascaras on the market, but I’ve been burned before -...

Launched in 2013, cruelty-free skincare brand Drunk Elephant has captured the attention of beauty experts, brands, and a strong customer following. What Is Drunk Elephant? The company, founded by former stay-at-home mom Tiffany Masterson, is one...

Luxury French skin care brand Clarins is launching a new range of products developed for all skin types - oily, "problem," and normal. My Clarins, the name of the new range, is aimed at the...

Procter & Gamble, one of the world's top cosmetics brands, wants to end global cosmetic animal testing by 2023. The global consumer goods giant announced today that it joined the #BeCrueltyFree campaign launched by animal...

Vegan and cruelty-free beauty brand Pacifica just dropped its latest collection at Target - and it includes drinkable probiotic powder you can add to water, juice, or smoothies. The new collection features four Beauty Powders,...

Updated May 25, 2019. Cruelty-free and vegan-friendly beauty brand Lush opened its first packaging-free store in the UK earlier this year. The "Naked" shop in Manchester offers plastic packaging-free alternatives to Lush's product lineup --...

Although 2018 was a standout year for vegan beauty and fashion, 2019 already appears to be absolutely packed with amazing vegan trends and cruelty-free product reveals. In 2018, beauty junkies got a taste of just...

Cruelty-free and vegan beauty brand Glamlite Cosmetics has launched a pizza-themed vegan eye shadow palette. Glamlite cosmetics describes its "Pizza Palette" as "the world's most 'delicious' palette, fresh out of the oven and ready for delivery!". It features 18 "toppings"...

If you're not sure what to buy a loved one this Christmas, you can't go wrong with a beauty gift set, it's a present with something in it for everyone. Whether it's an animal-friendly skincare...

Not all personal care products are created equal - and the same goes for your lube. In a perfect world, the products we buy from stores would be kind to animals, have as little negative...

Fenty Beauty, the cruelty-free beauty label launched by the nine-time Grammy Award-winning singer Rihanna, has just released a Swarovski crystal-covered cheek highlight brush and a silver highlighter compact. The new items are part of Fenty's Killawatt...

Cruelty-free and vegan-friendly makeup brand Jeffree Star Cosmetics has launched a selection of four new festive lip scrubs. Adding to the brand's existing range of Velour Lip Scrubs, the new products feature coarse sugar combined with moisturizing jojoba...

New kinds of personal care companies are using artificial intelligence (AI) to help consumers cure their beauty woes. Using AI-driven algorithms, startups are personalizing the beauty industry by allowing customers to formulate a product that suits...

UK-based beauty brand Spectrum Collections is bringing magic to the makeup drawers of many with its dreamy cruelty-free and vegan cosmetics. The company has teamed up with Disney for a Snow White-themed collection that...

Iconic American beauty brand CoverGirl Cosmetics has become the largest makeup brand to earn the "Leaping Bunny" certification from Cruelty Free International (CFI), an organization that campaigns for an end to animal testing. Coty, one...

Worldwide vegan cosmetics launches have more than doubled over the past five years, according to Mintel's Global New Products Database (GNPD). The global marketing firm details that new cruelty-free and vegan cosmetics launches represent...

Sue Nabi, former worldwide president for international beauty brand giants L'Oreal and Lancôme, began her long career in the industry in 1993 as a sales representative. 25 years later, the beauty industry expert is the...

International retailer Primark has announced that cosmetics in its own-range brand of beauty products, "PS..." will no longer be tested on animals. "We are proud to announce that own-brand cosmetics at Primark have been awarded...

Evanna Lynch, actor and host of the popular vegan podcast "The Chickpeeps," announced on Instagram yesterday that she's getting ready to launch a vegan subscription beauty box. In her Instagram story, the 26-year-old, who's pictured...

Shaiann Hogan, a 14-year-old Los Angeles native, was recently featured on Good Morning Washington’s Motivational Monday segment for creating a cruelty-free, vegan nail polish brand when she was just 10 years old. The young...

New York City-based cruelty-free beauty brand, Winky Lux, has announced its plans to open a series of five pop-up retail shops after receiving $6 million in Series A funding. As reported by Forbes, the cruelty-free...