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Cruelty-free and vegan-friendly makeup brand Jeffree Star Cosmetics has launched a selection of four new festive lip scrubs. Adding to the brand’s existing range of Velour Lip Scrubs, the new products feature coarse sugar combined with moisturizing jojoba seed oil and seasonal flavors. The scrub is intended to combat the dry winter weather, a recipe for chapped lips, […]
New kinds of personal care companies are using artificial intelligence (AI) to help consumers cure their beauty woes. Using AI-driven algorithms, startups are personalizing the beauty industry by allowing customers to formulate a product that suits their individual needs, such as shampoo for coarse hair or cruelty-free and vegan body wash. The New York Times calls AI-driven […]
Worldwide vegan cosmetics launches have more than doubled over the past five years, according to Mintel’s Global New Products Database (GNPD). The global marketing firm details that new cruelty-free and vegan cosmetics launches represent a 175 percent increase from July 2013 to June 2018. The growth of the vegan cosmetics market, which entails makeup, personal […]
International retailer Primark has announced that cosmetics in its own-range brand of beauty products, “PS…” will no longer be tested on animals. “We are proud to announce that own-brand cosmetics at Primark have been awarded coveted Leaping Bunny status by Cruelty Free International, the gold standard certification programme for products that are free from animal […]
Evanna Lynch, actor and host of the popular vegan podcast “The Chickpeeps,” announced on Instagram yesterday that she’s getting ready to launch a vegan subscription beauty box. In her Instagram story, the 26-year-old, who’s pictured with a fluffy, grey cat, said she wanted input from her fans as she plans the cruelty-free beauty box, which […]