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cruelty-free cosmetics

There's Now Bug-Free Vegan Shellac Made From Corn

There’s Now Bug-Free Vegan Shellac Made From Corn

FloZein Products produce a corn-based, vegan alternative to shellac called Zein. Zein -- which is more cost-effective than traditional shellac -- has a broad range of applications from confectionary to pharmaceutical, and agricultural to biomedical....
Nevada Is the 2nd State to Ban Cosmetics That Test on Animals

Nevada Officially Bans Animal Testing for Cosmetics

Nevada just passed legislation banning the sale of cosmetics tested on animals. Governor Steve Sisolak signed SB 197, The Nevada Cruelty Free Cosmetics Act, into law today. The bill prohibits cosmetics manufacturers from selling any...

The Definitive Guide to All Things Vegan By Drunk Elephant

Launched in 2013, cruelty-free skincare brand Drunk Elephant has captured the attention of beauty experts, brands, and a strong customer following. What Is Drunk Elephant? The company, founded by former stay-at-home mom Tiffany Masterson, is one...
COVERGIRL Is On a Mission to Make All Makeup Cruelty-Free

COVERGIRL Launches Campaign to Make All Makeup Cruelty-Free

COVERGIRL is on a mission to make all makeup cruelty-free. The iconic drugstore makeup brand launched a new campaign today that celebrates the cruelty-free future of the cosmetics industry. Called Signature Selfies, the initiative encourages...
Anna From 'Frozen' Is Now Your Go-To for Vegan Baby Care

Kristen Bell Launches Vegan Baby Care Range at Walmart

"Frozen" and "The Good Place" star Kristen Bell launched a vegan and cruelty-free baby care line in Walmart. The voice of Anna in the "Frozen" film franchise created the line, called Hello Bello, in collaboration...

13 Vegan Pacifica Beauty Products You Need Right Now

Updated May 13, 2019. Cruelty-free brand Pacifica is like the Oatly of vegan beauty. It's a cult favorite among many, popular for its commitment to using natural, plant-based ingredients that are good for the...
EU 'Fully Commits' to Ban Animal Testing With €500 Million Investment

EU ‘Fully Commits’ to Ban Animal Testing With €500 Million Investment

The EU is standing by its promise to phase out all animal testing, worldwide. On November 20, Elżbieta Bieńkowska, Internal Market and Industry Commissioner, opened the European Partnership for Alternative Approaches' annual conference by stating...

Global Cosmetics Brand, Cosmax, Granted Vegan Certification for South Korean Factory

Global South Korea-based cosmetics brand Cosmax Co. has announced that its key production plant in Seoul is now certified vegan. According to Cosmax, the certification is in response to the growing worldwide demand for cruelty-free...
100% of Profits From Lipslut's Vegan F*ck Kavanaugh Lipstick Go To Anti-Sexual Assault Organizations

100% of Profits From Lipslut’s Vegan ‘F*ck Kavanaugh’ Lipstick Go To Anti-Sexual Assault Organizations

Popular vegan cosmetics brand Lipslut has released a new lipstick in its signature bright red "F*ck" shade. The latest lipstick takes aim at Supreme Court nominee Brett Kavanaugh. Like it's recent "F*ck Trump" shade, the...
hayley williams vegan hair dye

Paramore Singer Hayley Williams Launches Vegan Hair Dye ‘Good Dye Young’ in Sephora

Paramore singer Hayley Williams' vibrantly dyed hair was the subject of envy for many in the early-to-mid 2000s, the era where pop-punk music reigned supreme. So it came as no surprise to anyone when...
mary louise cosmetics

22-Year-Old Akilah Releford Started the Vegan Skincare Empire Mary Louise Cosmetics With Just $200

With an initial budget of just $200, 22-year-old entrepreneur Akilah Releford may have founded a vegan and cruelty-free beauty empire. Founded last year, U.S.-based Mary Louise Cosmetics is an organic skincare brand that aims to produce...
Alicia Silverstone

Alicia Silverstone Teams Up with Vegan Doctors to Promote Cruelty-Free Cosmetics

Vegan actor and animal rights activist Alicia Silverstone visited California lawmakers in order to urge them to ban the sale of animal-tested cosmetics. Vegan doctors from the Physicians Committee for Responsible Medicine (PCRM) joined Silverstone in talking to legislators about the importance...
Vegan and Cruelty-Free Luxury Beauty Box Launches in the UK

Affordable Luxury Cruelty-Free Vegan Beauty Subscription Box ‘KindLook’ Launches in UK

A new cruelty-free vegan beauty subscription box service called KindLook has launched in the UK. The boxes, sent to customers on the 10th of every month, include a variety of cosmetics, such as body oils, make-up...
Cruelty-Free Vegan Baby Care Brand Develops Natural Plant-Based Preservative

Cruelty-Free Vegan Baby Care Brand Develops Natural Plant-Based Preservative

Cruelty-free and natural children and baby skincare brand California Baby has developed the first-ever plant-based preservative for skincare, Forbes reports. The plant-based, fully functional preservative was created using botanical compounds derived from anise seed and...
herbivore prism skin potion

Vegan Skincare Brand Herbivore Launches ‘Prism Glow Potion’, Donates Proceeds to LGBTQIA+ Causes

Cruelty-free and vegan natural beauty brand Herbivore has launched a new botanical skincare serum that promises to refresh skin using only natural ingredients. Called the "Prism Glow Potion," the Seattle-based brand's latest vegan beauty product is a...
makeup brushes

Primark’s Own-Brand Cosmetics Line ‘PS…’ Is Now Cruelty-Free

International retailer Primark has announced that cosmetics in its own-range brand of beauty products, "PS..." will no longer be tested on animals. "We are proud to announce that own-brand cosmetics at Primark have been awarded...
body shop banana lotion

The Body Shop Launches Vegan and Cruelty-Free Banana Body Care Collection

International cruelty-free beauty brand The Body Shop has announced the launch of special edition vegan banana body care treats. The new collection features a wide variety of banana-scented skincare products such as body butter, body yogurt,...
milk makeup vegan brow gel

Milk Makeup Launches Vegan CBD-Infused ‘Kush’ Mascara and Brow Gel

Cruelty-free and vegan makeup brand Milk Makeup has expanded its popular CBD-infused "Kush" collection to include brow gel. The new product is available in four shades, ranging from clear to dark. Milk Makeup launched the product...
colourpop foundation Cropped

Vegan Beauty Brand ColourPop Launches Inclusive Line of ‘No Filter’ Foundations

Award-winning vegan and cruelty-free beauty brand ColourPop has launched a new line of foundation that caters to a diverse spectrum of complexions. Called "No Filter Foundation," the line features 42 shades intended to match all...
Crayola Beauty Launches 58 Vegan and Cruelty-Free Shades in ASOS

Crayola Beauty Launches 95 Vegan and Cruelty-Free Shades in ASOS

Crayola Beauty is launching a new vegan and cruelty-free makeup collection exclusive to fashion and beauty retailer, ASOS. The cosmetics company is a spin on the household brand Crayola, which specialises in stationery. According to...
kat von d gold makeup

Vegan Entrepreneur Kat Von D Celebrates Her Beauty Brand’s 10th Anniversary With Limited-Edition Gold...

Serial entrepreneur Kat Von D has a lot to celebrate. In the ten years since launching Kat Von D Beauty, her makeup line has achieved global distribution, with ambassadors and devotees singing its praises...