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Cruelty-free and natural children and baby skincare brand California Baby has developed the first-ever plant-based preservative for skincare, Forbes reports. The plant-based, fully functional preservative was created using botanical compounds derived from anise seed and a new type of basil. The new preservative replaces sodium benzoate, the only synthetic ingredient to be used in California […]
Cruelty-free and vegan natural beauty brand Herbivore has launched a new botanical skincare serum that promises to refresh skin using only natural ingredients. Called the “Prism Glow Potion,” the Seattle-based brand’s latest vegan beauty product is a water-based exfoliating essence-serum hybrid. The product claims to gently exfoliate the top layer of dead skin and unclog pores, leaving […]
International retailer Primark has announced that cosmetics in its own-range brand of beauty products, “PS…” will no longer be tested on animals. “We are proud to announce that own-brand cosmetics at Primark have been awarded coveted Leaping Bunny status by Cruelty Free International, the gold standard certification programme for products that are free from animal […]
International cruelty-free beauty brand The Body Shop has announced the launch of special edition vegan banana body care treats. The new collection features a wide variety of banana-scented skincare products such as body butter, body yogurt, and shower cream and is packaged with a bright pink label adorned by Warhol-esque banana art. Every product in the […]
Cruelty-free and vegan makeup brand Milk Makeup has expanded its popular CBD-infused “Kush” collection to include brow gel. The new product is available in four shades, ranging from clear to dark. Milk Makeup launched the product and encouraged customers to “do something dope for your brows.” Comprised of heart-shaped fibers that help thicken brows, the cruelty-free beauty brand’s latest item […]
Award-winning vegan and cruelty-free beauty brand ColourPop has launched a new line of foundation that caters to a diverse spectrum of complexions. Called “No Filter Foundation,” the line features 42 shades intended to match all skin tones and an oil-free formula that provides a natural, matte finish and long-lasting wear. Customers can choose foundation shades in […]
Crayola Beauty is launching a new vegan and cruelty-free makeup collection exclusive to fashion and beauty retailer, ASOS. The cosmetics company is a spin on the household brand Crayola, which specialises in stationery. According to news outlet Cosmetics Business, the new Crayola Beauty collection will offer 58 cosmetic products tailored to Millennials and Gen Z, […]