Cruelty-free Makeup

Worldwide vegan cosmetics launches have more than doubled over the past five years, according to Mintel’s Global New Products Database (GNPD). The global marketing firm details that new cruelty-free and vegan cosmetics launches represent a 175 percent increase from July 2013 to June 2018. The growth of the vegan cosmetics market, which entails makeup, personal […]

Kat Von D Beauty, an ethical, vegan cosmetics company founded by animal rights activist and entrepreneur Kat Von D, has launched a new highlighter and liquid eyeliner range. The “Metal Crush Highlighter” collection is available in both powder and liquid form. The powders, which are “more insane than your average highlighter,” are available in five “unconventional shades” according to the […]

Award-winning vegan and cruelty-free beauty brand ColourPop has launched a new line of foundation that caters to a diverse spectrum of complexions. Called “No Filter Foundation,” the line features 42 shades intended to match all skin tones and an oil-free formula that provides a natural, matte finish and long-lasting wear. Customers can choose foundation shades in […]

Popular cruelty-free beauty brand Lush is launching a new line of vegan foundation. Called “Lush Slap Sticks Solid Foundation” the new collection consists of foundation sticks made from skin-softening oils in a range of 40 shades in warm, neutral, and cool undertones. Coverage is buildable and the foundation provides a dewy finish. According to Lush, the Slap Sticks Solid Foundation […]

The global vegan cosmetics market is set to reach $20.8 billion USD, according to a new market research report by Grand View Research. According to the report, the global vegan makeup market reached $12.9 billion in 2017 and is expected to continue to grow at a compound annual growth rate (CAGR) of 6.8 percent. A rise in demand for […]

Crayola Beauty is launching a new vegan and cruelty-free makeup collection exclusive to fashion and beauty retailer, ASOS. The cosmetics company is a spin on the household brand Crayola, which specialises in stationery. According to news outlet Cosmetics Business, the new Crayola Beauty collection will offer 58 cosmetic products tailored to Millennials and Gen Z, […]

Jeffree Star, a self-made musician, YouTube personality, and make-up artist, just launched a new vegan eyeshadow palette, Thirsty. This latest palette joins the other eye-popping, bold products that make up Starr’s own beauty brand, Jeffree Star Cosmetics. Star established his cosmetics brand in 2014 following a successful career in music (he gained popularity through MySpace […]

New York City-based cruelty-free beauty brand, Winky Lux, has announced its plans to open a series of five pop-up retail shops after receiving $6 million in Series A funding. As reported by Forbes, the cruelty-free makeup brand will set up shops in NYC, Chicago, Dallas, Los Angeles, Savannah, and Nashville this summer. While it is not […]