cruelty-free makeup

Avon Products, Inc. has taken a major step toward becoming cruelty-free. The international beauty brand will no longer conduct regulatory-required cosmetic animal testing in every country, including China. Going forward, Avon Products, Inc. will work...

Makeup can be a powerful tool. It can be your armor for facing the world, your comfort zone (because let's face it, there is a lot of pressure to look a certain way), or...

Nearly 100 percent of UK residents are in favor of a global ban on cosmetic animal testing. A survey of 500 individuals conducted by UK-based animal welfare nonprofit the Naturewatch Foundation found that 99.5 percent...

Young entrepreneur and CEO Zandra Cunningham has landed a deal with Target. Stores across the nation will stock a cruelty-free and vegan beauty box from her brand, Zandra Beauty. The "Treat Yo Self" box will...

Cruelty-free and vegan beauty brand Glamlite Cosmetics has launched a pizza-themed vegan eye shadow palette. Glamlite cosmetics describes its "Pizza Palette" as "the world's most 'delicious' palette, fresh out of the oven and ready for delivery!". It features 18 "toppings"...

Iconic American beauty brand CoverGirl Cosmetics has become the largest makeup brand to earn the "Leaping Bunny" certification from Cruelty Free International (CFI), an organization that campaigns for an end to animal testing. Coty, one...

Makeup is often an afterthought when planning for Halloween; however, those in the beauty industry believe cosmetics can inspire the costume. Vegan and cruelty-free beauty icon Kat Von D Beauty and the artistic team have...

Worldwide vegan cosmetics launches have more than doubled over the past five years, according to Mintel's Global New Products Database (GNPD). The global marketing firm details that new cruelty-free and vegan cosmetics launches represent...

Kat Von D Beauty, an ethical, vegan cosmetics company founded by animal rights activist and entrepreneur Kat Von D, has launched a new highlighter and liquid eyeliner range. The "Metal Crush Highlighter" collection is available in...

Award-winning vegan and cruelty-free beauty brand ColourPop has launched a new line of foundation that caters to a diverse spectrum of complexions. Called "No Filter Foundation," the line features 42 shades intended to match all...

Popular cruelty-free beauty brand Lush is launching a new line of vegan foundation. Called "Lush Slap Sticks Solid Foundation" the new collection consists of foundation sticks made from skin-softening oils in a range of 40 shades in...

The global vegan cosmetics market is set to reach $20.8 billion USD, according to a new market research report by Grand View Research. According to the report, the global vegan makeup market reached $12.9 billion in 2017 and...

Crayola Beauty is launching a new vegan and cruelty-free makeup collection exclusive to fashion and beauty retailer, ASOS. The cosmetics company is a spin on the household brand Crayola, which specialises in stationery. According to...

Jeffree Star, a self-made musician, YouTube personality, and make-up artist, just launched a new vegan eyeshadow palette, Thirsty. This latest palette joins the other eye-popping, bold products that make up Starr’s own beauty brand,...

New York City-based cruelty-free beauty brand, Winky Lux, has announced its plans to open a series of five pop-up retail shops after receiving $6 million in Series A funding. As reported by Forbes, the cruelty-free...

It's prom season! Whether you've got a date or you're going stag, you want to look your best for the night you'll never forget. You've got the perfect dress, cruelty-free shoes, and a hair...

Evanna Lynch, vegan activist and actor best known for her role as Luna Lovegood in the “Harry Potter” film series, made a statement today via the release of a new “makeup tutorial.” To stand...

Sofia Rizzo is the 10-year-old founder of Glitter Girl, an international cruelty-free makeup brand that sells vegan, biodegradable, and hypo-allergenic glitter. A native of Australia's Gold Coast, Sofia told a Beach City reporter that she...

A new survey of 15,000 women conducted by popular makeup and beauty app Perfect365 has revealed women are inclined to support cruelty-free cosmetics. The survey data found 46% of the female respondents supported a bill...

Kat Von D released a teaser clip for her upcoming vegan brow line, KVD Brow, on her Instagram account. The new eyebrow-defining collection will launch on April 20, at Kat Von D Beauty online...

Tarte's Shape Concealer has proven so popular, the company has now launched a Shape Foundation to go with it. Considering a Shape Concealer is sold every 20 seconds, Tarte is anticipating the foundation to...