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The Complete Vegan Guide to Tesco

Updated June, 2019 | Food giant Tesco may have 100 candles on its birthday cake, but the chain has remained ahead of the game with market trends. The UK's biggest supermarket has cornered the...

Vegan Meat Brand Oumph! Arrives at Tesco Stores in Ireland

Swedish vegan meat producer Oumph! has secured placement in Tesco supermarket locations across Ireland. The meaty plant-based selection of Oumph! products sold at Tesco include its Pulled Oumph!, Salty & Smoky, Kebab Spiced, Italian Style...
Tesco Supermarket Hosts Giant Vegan Christmas Party

Tesco Hosts Giant 100% Vegan Christmas Party

Tesco, the UK's leading supermarket chain, just threw "Vegmas," a totally vegan Christmas party. The event was hosted in part by its director of plant-based innovation, Wicked Healthy chef Derek Sarno, who shared some of...
Tesco Launches Vegan Wicked Healthy Sausage Rolls and Lasagne

Tesco Launches Vegan Wicked Kitchen Sausage Rolls and Lasagne

UK leading supermarket chain Tesco is launching vegan sausage rolls and lasagne. The two new plant-based options are part of the company's Wicked Kitchen range, developed by chef Derek Sarno, Tesco's Director of Plant-Based...

Tesco Director Derek Sarno Tells BBC Newsnight the Supermarket Wants to Make Vegan Food...

Derek Sarno, Director of Plant-Based Innovation at Tesco, recently spoke about the supermarket chain's vision for vegan food and how his company, Wicked Kitchen, is striving to reframe the way the public views plant-based...
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Whole Foods Market to Release Plant-Centered Cookbook With Vegan Wicked Healthy Chefs Chad and...

Whole Foods Market is set to release its first cookbook since 2002. Delish reports that the new plant-forward cookbook, called "The Whole Foods Cookbook: 120 Delicious and Healthy Plant-Centered Recipes," is written by co-CEO...
sarno brothers vegan

Vegan Chefs Chad and Derek Sarno to Grow ‘Wicked Meaty’ Mushrooms on Former Chicken...

Can mushrooms replace meat farms? Vegan chef Derek Sarno, the creator of Tesco's wildly-successful Wicked Kitchen range of plant-based readymade meals, believes that it's possible. In a recent episode of the #EatForThePlanet with Nil Zacharias podcast, Derek...
Tesco Sold Over 2.5 Million Vegan Wicked Kitchen Ready Meals in the First 5 Months Since Launching

Tesco’s Vegan Wicked Kitchen Meals More Than Doubled Sales Projections

Supermarkets are notoriously slow to change. They tend to assume, somewhat accurately, that their customers like things the way they are. We are, after all, creatures of habit. But we are open to change,...

Are Tesco’s Plant-Based Options Turning Everyone in the UK Vegan?

New Google search trend analytics show the UK's interest in plant-based foods is soaring. Searches for the word "vegan" are graphed from May 2012 until November 2017. The graphs compare and contrast searches within the...

Masterchef Star Gregg Wallace Learns About Vegan Protein With Tesco’s Plant-Based Director, Derek Sarno

Masterchef star, Gregg Wallace, is learning all about the world of vegan protein with Tesco's plant-based director, and co-founder of Wicked Healthy, Derek Sarno. In a series of Instagram stories posted on Sarno's account, Wallace...

Chefs Chad and Derek Sarno Make Vegan Food ‘Wicked Healthy’ With Their First Plant-Based...

The highly anticipated first cookbook from brothers Derek and Chad Sarno, better known as the founders of Wicked Healthy, hits the U.S. today. “The Wicked Healthy Cookbook: Free. From. Animals.” is no ordinary vegan...

Tesco Launch Huge New Vegan Range Across 600 Stores

This January, vegan chef Derek Sarno is launching an exciting new brand. Exclusive to Tesco who is 'leading the plant based movement as far as retailers go', the Wicked Kitchen range will include 20...