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The Truth About Plant-Based Dog Food

Dogs are, arguably, the best household companions. They’re one of the most popular animals around the world—nearly 500 million dogs are kept as pets. Because of this, there is a significant amount of money...
What the Pet Food Industry Doesn't Want You to Know

What the Pet Food Industry Doesn’t Want You to Know

The number of households that include a four-legged, furry friend (or several) is at an all-time high. A whopping 68 percent of U.S. households have a pet, the American Pet Products Association (APPA) found...
Berkeley Just Got a Gigantic 30,000 Square Foot Vegan Building

Berkeley Just Got a Gigantic 30,000 Square Foot Vegan Building

Vegan dog food startup Wild Earth  just moved into a giant vegan co-working space in Berkeley. The company's new 30,000 square foot headquarters at Outermost House act as an innovation hub for vegan food tech...

There’s a Vegan Ice Cream for Dogs Now

You can now buy vegan ice cream for your dog. If your pooch has a sweet tooth and is always eyeing your dessert, they can now have their own vegan doggy-friendly peanut butter-flavored ice cream...
5 Vegan Dog Food Brands to Keep Your Hound Healthy and Happy

Can Dogs Be Vegan? 5 Meat-Free Foods to Try

Can a healthy hound be a vegan one? While some owners hesitate to make the move away from meat-based kibble, new research is proving that dogs can be vegan -- and that it's really...
Vegan Pet Food Wins $550,000 on ‘Shark Tank’

Vegan Pet Food Wins $550,000 on ‘Shark Tank’

Vegan pet food brand Wild Earth secured a $550,000 investment from Mark Cuban on tonight's "Shark Tank" appearance. The Dallas Mavericks owner who stars in the ABC hit show where companies pitch a team of...
Vegan Dogs On the Rise in New Zealand As Consumers Ditch Meat

Vegan Dogs On the Rise in New Zealand As Consumers Ditch Meat

Vegan and vegetarian dogs are on the rise in New Zealand as more pet parents turn to meat-free food as the sustainability of meat continues to draw concern, local news source Stuff reports. While conventional...
Australia's Pet Supply Store Pets at Home to Stop Selling Kangaroo Meat

Pet Supply Store Pets at Home to Stop Selling Kangaroo Meat

Major pet supplier Pets at Home is dropping kangaroo meat from its products following a campaign by Viva!, and animal welfare non-profit and charity. Viva!'s Campaigns Manager, Lex Rigby, told The London Economic that the charity was "dismayed" to see...
brown dog

Vegan Dog Food Startup Wild Earth Receives ‘Excellent’ Ratings for Digestibility, Nutrition, and Protein...

Vegan pet food startup Wild Earth, which claims to be creating "the new generation of pet food," has earned high marks in early product testing, receiving ratings of "excellent." An independent agency evaluated the digestibility of...
Raw Pet Food Poses Health Risks for Dogs and Pet Owners, According to Veterinarian

Raw Pet Food Poses Health Risks for Dogs and Pet Owners, According to Veterinarian

Some pet owners opt to feed their pets raw food diets under the belief that this will boost the pet’s energy and enhance the nutrients available, as certain nutrients die when exposed to heat....

The UK’s Best-Selling Vegan Dog Food Brand Receives Queen’s Award

UK vegan pet food brand, Benevo Vegan Pet Foods, has received The Queen’s Award for Enterprise for International Trade. Benevo, initially launched in 2005, is the UK’s best-selling vegan dog food brand, although demand...

Vegan Investor Launches ‘Clean Meat’ Pet Food Startup in a Bid to Tackle Climate...

Ryan Bethencourt of the Vegan Mafia investors, (the name a subtle homage to Silicon Valley’s “PayPal Mafia”) has just announced his latest startup - a 'clean meat' pet food company: Wild Earth. Bethencourt and Ron Shigeta have...