New Cambridge vegan burger joint "DoppleGanger\u00a0Burger"\u00a0is on a mission to shake up the UK fast-food scene with vegan burgers that are really, really, really ridiculously good-looking. Yes, you read that right. The 28-year-old founder and designer-turned-chef Alfy Fowler, who, joking aside\u00a0is not at all like Derek Zoolander\u00a0apart\u00a0from his\u00a0talent, began\u00a0the concept as a\u00a0series of vegan burger pop-ups in December 2017. A string of success led to DoppleGanger\u00a0Burger taking up residence in the hidden cocktail bar "2648" last January. Now, Fowler is creating his own vegan fast-food restaurant,\u00a0after becoming frustrated with the often dry, crumbly veggie burgers available elsewhere. The new eatery will operate quickly, like a traditional fast-food joint but a glance at DoppleGanger\u00a0Burger's social media shows that the food will look amazing, thanks to Fowler's eye for design. Speaking to Cambridgeshire Live, he said, "When I first turned vegan it was really to explore a new way of cooking.\u00a0After a year and a half I was getting fed up of dry and crumbly\u00a0burgers, so set about creating something which is plant-based, bursting with flavor and has a bit more bite." View this post on Instagram Hooray hooray for its Humpday ?And what could make this day even better but our almighty 'Classic' burger ? It's a firm favourite amongst our regulars! #cambridgefood #vegan #veganfoodshare #instafood #veganburger #burger #eatmoreplants #plantbased #vegansofldn #vegansofig #vegansofcambridge #humpday #foodblog #vegan #dopplegangerburger#bestofvegan A post shared by Doppleganger (@dopplegangerburger) on Apr 11, 2018 at 7:45am PDT The upcoming Cambridge vegan fast-food joint\u00a0will have customers order on iPads at the front of the store and the open plan kitchen in the center of the floor will allow people to watch their food being made. A mock-up design of the floorplan shows bright, turquoise counters and tabletops with dusty rose walls.\u00a0"It will feel a bit like a McDonald's,"\u00a0Fowler said.\u00a0"But only because the food is cooked so fast." "My main aim is to make it easier for\u00a0people to enjoy vegan food\u00a0without feeling like they are making a sacrifice,"\u00a0he added.\u00a0"I don't want it to be fine dining, the plan is just to create somewhere which offers good food in an informal setting." Unlike in McDonald's restaurants, the food at DoppleGanger\u00a0Burger will be cooked fresh, to order. The menu will feature three set burgers, plus one seasonal option that changes every four to five weeks. According to the site, the majority of the burgers feature a housemade "dopplepatti" or a vegan fried chicken filet. Fowler aims to have DoppleGanger Burger's brick-and-mortar store ready for a soft launch by December. Image Credit: DoppleGanger\u00a0Burger | Paramount Become a CLUBKINDLY member today!