Former supermodel and host of "Britain's Next Top Model," Elle Macpherson has opened up the first brick and mortar store for her plant-based wellness company, WelleCo, in New York City's SoHo neighborhood. WelleCo, which Macpherson runs alongside\u00a0Andrea Horwood and Dr. Simone Laubscher, was founded in 2014\u00a0and specializes in anti-aging elixirs.\u00a0The brand's\u00a0Super Elixirs are made from the highest quality plant-based ingredients, which are expertly formulated for\u00a0"maximum impact."\u00a0According to the company's website, they are brimming with key nutrients, "all in a dissolvable, absorbable, delicious powder you mix into water, coconut water or your daily smoothie." Quoted in an Instagram post by WelleCo, Dr. Laubscher explained,\u00a0"Our bodies weren\u2019t designed to absorb synthetic supplements, which is why WelleCo chooses plant-based ingredients that help your body heal and repair from inflammation caused by sugar, dairy, alcohol, and stress." View this post on Instagram WANT, LOVE, SHOP | We are officially open NYC! Swing by and experience wellness the Australian way???? Your SUPER ELIXIR Greens are waiting for you instore ?CNR Crosby & Broome. Thank you for visiting @AdamKenworthy ? #WelleCo #NewYork #SoHo #Wellness A post shared by WelleCo SUPER ELIXIR (@welleco) on Sep 21, 2018 at 7:00am PDT Macpherson is passionate about her plant-based brand - which also sells vegan protein\u00a0- and gushed about it during a recent interview with "Good Morning\u00a0America."\u00a0"We make all-in-one multivitamin and mineral probiotic and prebiotic powders that you can put in water or your smoothies that help fortify your diet and support your system," she explained. The fifty-four-year-old herself also exemplifies the anti-aging effects of plant-power, known for her youthful looks. She joins celebs including "Clueless" actor\u00a0Alicia Silverstone\u00a0and "Jackass" stuntman\u00a0Steve-O\u00a0who also advocate for the age-defying effects of a healthy vegan lifestyle. Explaining how her own experience influences the brand, the native Aussie says,\u00a0"WelleCo sees the correlation between wellness and beauty." More than just a retail hub, since opening, the store has hosted unique events, including a smoothie demonstration with Macpherson and plant-based chef and holistic health expert Adam Kenworthy,\u00a0to educate visitors about vegan health. Macpherson, who enjoys a predominantly plant-based diet, also rocked some vegan fashion at the store's opening, wearing glossy black PVC boot-cut trousers. Customers can find the WelleCo store at the intersection of Crosby & Broome. Image credit:\u00a0Elle Macpherson | WelleCo | Wiki Commons Become a\u00a0CLUBKINDLY\u00a0member today!