A new billboard is urging Chicago residents to boycott the fashion brand Canada Goose, which is notorious for its coyote fur-trimmed and goose feather stuffed jackets. The ad, created by animal rights group PETA, is located near the retailer's flagship store in Chicago, and shows an image of a goose alongside the words:\u00a0"I'm a living being, not jacket filling."\u00a0It then urges consumers to\u00a0"boycott Canada Goose." In a statement, PETA said the billboard kicks off their anti-Canada Goose campaign ahead of its fall and winter lines. Christina Sewell, PETA Manager of Clothing Campaigns, explains,\u00a0"no jacket is worth the pain and suffering of geese."\u00a0The group previously\u00a0exposed\u00a0the treatment of the animals at the Canada Goose down supplier, revealing worker abuse of the distressed animals, the cramped cages geese are kept in, and their deaths, which often involve suffocation, electrocution, or being bludgeoned to death. PETA's billboard is therefore part of the group's plan to\u00a0"up the ante"\u00a0against the fashion brand until it agrees to drop both feathers and fur. With so many cruelty-free alternatives available, there is no reason to exploit animals in the name of fashion, PETA notes. It points to the plethora of\u00a0top brands, including HoodLamb, The North Face, Helly Hansen, Save the Duck, and Wuxly Movement, which all "sell warm, stylish, cruelty-free coats that no animal had to suffer and die for." The billboard\u00a0will remain in place through the end of the month, and comes at a time when wearing animals is increasingly seen as no longer cat-walk worthy. Many fashion\u00a0labels and fur aficionados are now embracing faux. Vegan celeb Pamela Anderson recently\u00a0helped\u00a0Kim Kardashian and Melania Trump swap fur for\u00a0cruelty-free alternatives. Vogue Australia\u00a0lauded faux fur last July, and renowned sustainable designer Stella McCartney recently\u00a0launched\u00a0a fur-free fur collection which\u00a0looks and feels like the real thing, but is cruelty-free. PETA hopes that Canada Goose will be the next\u00a0big name to support cruelty-free fashion. Last year, PETA inspired Bon Jovi's clothes line to ditch leather; last month, London Fashion Week went completely fur-free, the first major fashion week to do so. Major fur-free\u00a0brands now include\u00a0Burberry,\u00a0John Galliano,\u00a0DKNY,\u00a0and\u00a0Diane von Furstenberg, which has also ditched angora. British outerwear brand Barbour\u00a0also recently committed to ditching down feathers and mohair. Image credit: PETA | Canada Goose Become a\u00a0CLUBKINDLY\u00a0member today!