Flexitarian

American consumers — who may have previously followed the standard American diet — are swapping meat for vegan food for health reasons.

What is a flexitarian? Prince Harry’s partner Meghan Markle is flexitarian, not vegan, but here’s why her diet still matters.

The rise of the flexitarian diet is driving vegan burger sales; research attributes the popularity among meat eaters to more realsitc plant-based meat.

How many vegans are in Switzerland? More of the Swiss population identifies as vegan or are working to reduce meat consumption, according to recent research.

Vegan and flexitarian diets are more popular due to innovation in the plant-based industry as well as rising awareness of issues around animal agriculture.

Sainsbury’s predicts veganism in the UK is on the rise; it revealed in its Future of Food report that vegan food sales are rapidly increasing.

Forty-nine percent of Irish people are ready to go vegan for environmental and ethical reasons.

Thirty-six percent of Londoners are reducing their meat intake, according to a recent survey by lifestyle magazine, Time Out London. “A vegan fish and chip shop, a totally vegan pub and a vegan fried chicken shop are just some of the trendy vegan joints that have popped up in London over recent years – and it seems demand […]