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Impossible Burger Debuts in Canadian Restaurants

Impossible Foods' Impossible Burger is now available at more than a handful of restaurants across Canada. The California-based company's vegan meat debuted at award-winning restaurants in Toronto, Montreal, Calgary, Vancouver, and Ottawa on September 8. Restaurants...
Impossible Foods Raises $1.5B to Make Vegan Meat

Impossible Foods Raises $1.5B to Make Vegan Meat

Impossible Foods has secured an additional $200 million in funding. To date, the plant-based meat company has raised nearly $1.5 billion. The new funding follows the $500 million the food-tech startup landed earlier this year. The...
The Impossible Burger Just Launched in 2,100 Walmart Stores

The Impossible Burger Just Launched in 2,100 Walmart Stores

The vegan Impossible Burger is launching in Walmart, the largest retailer in the world. Starting from today, the plant-based patty will be available in nearly 2,100 locations. "There’s no more important institution in retail food than...
Impossible Burger Now at Trader Joe's

Vegan Impossible Burger Now at Trader Joe’s

The vegan Impossible Burger is now available at all 503 Trader Joe's stores across the U.S. According to Californian vegan meat producer Impossible Foods, the launch of its flagship product at Trader Joe's is part...
Jermaine Dupri Handed Out Free Vegan Burgers to Atlanta Voters

Jermaine Dupri Handed Out Free Vegan Burgers to Atlanta Voters

Jermaine Dupri is helping Atlanta residents get free vegan burgers as they wait in line to vote. The rapper teamed up with Atlanta-based burger joint Slutty Vegan and plant-based meat company Impossible Foods. Together, the...
Impossible Foods Will Now Deliver Vegan Meat Right to Your Door

Impossible and Beyond Take On the Meat Industry With Cheaper Prices

Impossible Foods and Beyond Meat are taking on the meat industry by slashing the prices of their vegan meats. Earlier this year, Impossible Foods slashed the prices of its plant-based meat—sold in restaurants, excluding grocery...
Impossible Foods Will Now Deliver Vegan Meat Right to Your Door

Impossible Foods Will Now Deliver Vegan Meat Right to Your Door

You can now get Impossible Foods' vegan meat delivered straight to your door. Last month, the plant-based meat company hinted on its social media channels that it would be selling its product directly to consumers....
You Can Get 5-Pound Bricks of Vegan Burger Meat Delivered To Your Door

You Can Get 5-Pound Bricks of Vegan Burger Meat Delivered To Your Door

Restaurants can now sell five-pound bricks of vegan burger meat directly to customers amid the current coronavirus outbreak. Impossible Foods announced on LinkedIn that the Food and Drug Administration (FDA) relaxed its labeling rules to...
Pregnant Katy Perry Ditches Beef for Impossible Burgers

Pregnant Katy Perry Ditches Beef for Impossible Burgers

Katy Perry says she is "grossed out" by beef and satisfies her pregnancy cravings with the vegan Impossible Burger. The 35-year-old singer made the announcement during an Instagram Live video earlier this week to promote...
White Castle Is the First Major Fast-Food Chain to Offer Vegan Cheese

White Castle Is the First Major Fast-Food Chain to Offer Vegan Cheese

White Castle is now the first major fast-food chain to offer vegan cheese. The chain began seeking "the perfect vegan cheese" last April, noted on the FAQ section of its website. According to the press release,...
Impossible Foods Hints at New Vegan Meat Launch at CES

Impossible Foods Hints At New Vegan Meat Launch Coming to CES

Impossible Foods could be set to launch its second product next week at the CES show in Las Vegas. And it might not be another burger. In an Instagram post shared earlier today, the vegan...

The Impossible Burger Guide for Vegan Burger Lovers

(Updated August 29, 2020) The Impossible Whopper was perhaps the biggest meat-free fast food launch of 2019. Featuring the Impossible Burger, a vegan patty made by California-based food tech brand Impossible Foods, it has...
Burger King Adds 3 New Impossible Burgers

Burger King Adds 3 New Impossible Burgers

Burger King is trialing three new burgers featuring Impossible Foods' vegan meat patty. Burger King announced on Monday that it is adding Impossible Burgers to the kids' menu and value menu at 180 locations across...
Orlando Bloom Calls the Impossible Whopper a Road Trip ‘Must’

Orlando Bloom Is Road Tripping In Vegan Style

Orlando Bloom thinks vegan Impossible Burgers are the perfect road trip snack. The actor recently uploaded an Instagram Story of a picture of the Impossible Whopper sign at Burger King. He captioned the post, "a...
The Impossible Burger Finally Arrives in Supermarkets

The Impossible Burger Finally Arrives in Supermarkets

Updated October 18, 2019. | The vegan Impossible Foods burger that “bleeds” like a beef burger has made its retail debut. The Impossible Burger is available at 27 Gelson’s Market locations throughout the Southern California...
Impossible Burgers Launching in 1,500 Hospitals and Schools

Impossible Burgers Launching in 1,500 Hospitals and Schools

Vegan "bleeding" Impossible Burgers are coming to cafeterias across the U.S. Major foodservice company Sodexo will begin distributing the plant-based patty later this year to colleges, hospitals, and major corporate company offices, including Unilever and...
Ricky Gervais and Stephen Colbert Shared a Vegan Burger on the 'Late Show'

Ricky Gervais and Stephen Colbert Shared a Vegan Burger on the ‘Late Show’

Longtime vegetarian and animal rights activist actor and producer Ricky Gervais ate the vegan Impossible Burger on "The Late Show" with host Stephen Colbert. Sort of ate it, that is. In the show's "Personal Space"...
Vegan Burgers are America's Most Popular Late-Night Delivery

Vegan Burgers are America’s Most Popular Late-Night Delivery

Move over, pizza, there's a new late-night delivery craving taking the top spot: vegan burgers. Yep, Americans are eating a whole lot of vegan burgers. That's the news according to food delivery app GrubHub. Its...
Impossible Foods Is Developing Realistic Vegan Fish

Impossible Foods Is Exploring Realistic Vegan Fish

Impossible Foods is widely known for its vegan "bleeding" beef-like Impossible Burger, available at major restaurant and fast food chains across the U.S, including Burger King. According to a new report from the company,...
Arby’s and Wendy’s Next In Line for Vegan Burgers

Arby’s and Wendy’s Next in Line for Vegan Burgers

Arby's and Wendy's are showing interest in adding vegan Impossible Burgers to the menu. Both restaurant chains have reportedly shown interest in adding the Impossible Foods' plant-based protein to the menu, The Information reported earlier...
This Vegan Burger Giant Is Taking On the Dairy Industry Next

This Vegan Burger Giant Is Taking On the Dairy Industry Next

Impossible Foods -- the makers of the vegan "bleeding" Impossible Burger, which looks, cooks, and tastes like meat -- is set to take on the dairy industry. Earlier this month, the vegan company raised $300...