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Back in April, the U.S. fast-food chain White Castle added the vegan Impossible Burger to its menu in select locations. The trial involved 140 restaurants offering the “Impossible Slider” and so far, the plant-based addition has been a raging success.  In June, it was revealed that sales were through the roof, with restaurants selling around […]
The vegan Impossible Burger is a hit with Air New Zealand passengers just one month after being added to the menu, CNBC  reports. Speaking to the popularity of the “bleeding” meatless burger, Air New Zealand in-flight customer experience manager Niki Chave said: “Feedback on the Impossible Burger has been really positive, with the burger proving at least […]
The vegan Impossible Burger is boosting sales at Fatburger, an American fast-food burger chain, FastCasual reports. Leading global franchise group FAT Brands Inc., parent company to several meat-heavy restaurant chains such as Buffalo’s Express, Hurricane Grill & Wings, Ponderosa Steakhouse, Bonanza Steakhouse, and Fatburger reported strong sales across all of its brands for Q2. “Our flagship Fatburger brand continued […]
Vegan meat company Impossible Foods has released its 2018 sustainability report. Titled “Mission: Earth,” the new report charts the California-based food tech brand’s progress, as well as the challenges it faces in attaining the goal of making animal agriculture obsolete by 2035. Impossible Foods partnered with researchers at the Technical University of Denmark in order to […]
Actress Nina Dobrev, former star of the Vampire Diaries, revealed she is trying to go vegan. In an interview between Dobrev and Ruby Rose, transcribed by lifestyle magazine Byrdie, Dobrev said her friendship with Rose, who is a vegan, inspired her to think more seriously about adopting a plant-based, cruelty-free lifestyle. During a phone conversation, […]
The plant-based “bleeding” Impossible burger by Impossible Foods, famous for its similarity to beef, has made its debut in the autonomous Chinese region of Macau. The vegan meat is now available in one of Asia’s top resorts, Galaxy Macau. The world-class resort is home to some of the regions number one restaurants and entertainment venues. […]
Vegans, we have a problem. We’re insulting each other, we’re alienating each other, we’re destroying each other’s businesses and reputations, and we’re playing right into the hands of the animal exploitation industry. To paraphrase a line from one of my favorite television Presidents (Jed Bartlett of The West Wing), we’re eating our young. And if we […]