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Impossible Burger Debuts in Canadian Restaurants

Impossible Foods' Impossible Burger is now available at more than a handful of restaurants across Canada. The California-based company's vegan meat debuted at award-winning restaurants in Toronto, Montreal, Calgary, Vancouver, and Ottawa on September 8. Restaurants...
Impossible Foods Raises $1.5B to Make Vegan Meat

Impossible Foods Raises $1.5B to Make Vegan Meat

Impossible Foods has secured an additional $200 million in funding. To date, the plant-based meat company has raised nearly $1.5 billion. The new funding follows the $500 million the food-tech startup landed earlier this year. The...
The Impossible Burger Just Launched in 2,100 Walmart Stores

The Impossible Burger Just Launched in 2,100 Walmart Stores

The vegan Impossible Burger is launching in Walmart, the largest retailer in the world. Starting from today, the plant-based patty will be available in nearly 2,100 locations. "There’s no more important institution in retail food than...
Colin Kaepernick Is Giving Away 1 Million Impossible Burgers

Colin Kaepernick Is Giving Away 1 Million Impossible Burgers

Colin Kaepernick is on a mission to promote food security and social justice. The vegan NFL quarterback has teamed up with Impossible Foods to give away one million burgers amid the pandemic. Around the world,...
Jermaine Dupri Handed Out Free Vegan Burgers to Atlanta Voters

Jermaine Dupri Handed Out Free Vegan Burgers to Atlanta Voters

Jermaine Dupri is helping Atlanta residents get free vegan burgers as they wait in line to vote. The rapper teamed up with Atlanta-based burger joint Slutty Vegan and plant-based meat company Impossible Foods. Together, the...
Nestlé Just Lost a Vegan Burger Name Battle to Impossible Foods

Nestlé Just Lost a Vegan Burger Name Battle to Impossible Foods

Nestlé has lost a burger name battle to Impossible Foods. In April 2019, the Swiss food giant launched the vegan Incredible Burger under its Garden Gourmet range in Europe. According to California-based Impossible Foods,...
Impossible Foods Will Now Deliver Vegan Meat Right to Your Door

Impossible and Beyond Take On the Meat Industry With Cheaper Prices

Impossible Foods and Beyond Meat are taking on the meat industry by slashing the prices of their vegan meats. Earlier this year, Impossible Foods slashed the prices of its plant-based meat—sold in restaurants, excluding grocery...
Impossible Foods Will Now Deliver Vegan Meat Right to Your Door

Impossible Foods Will Now Deliver Vegan Meat Right to Your Door

You can now get Impossible Foods' vegan meat delivered straight to your door. Last month, the plant-based meat company hinted on its social media channels that it would be selling its product directly to consumers....
You Can Get 5-Pound Bricks of Vegan Burger Meat Delivered To Your Door

You Can Get 5-Pound Bricks of Vegan Burger Meat Delivered To Your Door

Restaurants can now sell five-pound bricks of vegan burger meat directly to customers amid the current coronavirus outbreak. Impossible Foods announced on LinkedIn that the Food and Drug Administration (FDA) relaxed its labeling rules to...
Impossible Foods Raised $1.3 Billion to Make Vegan Meat

Impossible Foods Raised $1.3 Billion to Make Vegan Meat

Vegan meat brand Impossible Foods closed a $500 million funding round. Since its founding in 2011, the Oakland, California-based brand has raised $1.3 billion. The additional funding will be used to scale up and...
Plant-Based Impossible Burgers Are Now As Cheap As Beef

Plant-Based Impossible Burgers Are Now As Cheap As Beef

Impossible Foods has reduced the price of its plant-based Impossible Burger to better compete with beef. The Californian company aims to make achieve price parity between its vegan meat and traditional 80:20 beef products. According...
Pregnant Katy Perry Ditches Beef for Impossible Burgers

Pregnant Katy Perry Ditches Beef for Impossible Burgers

Katy Perry says she is "grossed out" by beef and satisfies her pregnancy cravings with the vegan Impossible Burger. The 35-year-old singer made the announcement during an Instagram Live video earlier this week to promote...
Burger King Now Has Croissan’wiches With Vegan Breakfast Sausages

Burger King Now Has Croissan’wiches With Vegan Breakfast Sausages

(Updated June 15, 2020) | Impossible Foods has proven that it can create plant-based meat that looks, cooks, and tastes just like beef. And now it's out to do the same with pork. The...
Impossible Foods Hints at New Vegan Meat Launch at CES

Impossible Foods Hints At New Vegan Meat Launch Coming to CES

Impossible Foods could be set to launch its second product next week at the CES show in Las Vegas. And it might not be another burger. In an Instagram post shared earlier today, the vegan...

The Impossible Burger Guide for Vegan Burger Lovers

(Updated August 29, 2020) The Impossible Whopper was perhaps the biggest meat-free fast food launch of 2019. Featuring the Impossible Burger, a vegan patty made by California-based food tech brand Impossible Foods, it has...
Burger King Adds 3 New Impossible Burgers

Burger King Adds 3 New Impossible Burgers

Burger King is trialing three new burgers featuring Impossible Foods' vegan meat patty. Burger King announced on Monday that it is adding Impossible Burgers to the kids' menu and value menu at 180 locations across...
Orlando Bloom Calls the Impossible Whopper a Road Trip ‘Must’

Orlando Bloom Is Road Tripping In Vegan Style

Orlando Bloom thinks vegan Impossible Burgers are the perfect road trip snack. The actor recently uploaded an Instagram Story of a picture of the Impossible Whopper sign at Burger King. He captioned the post, "a...
The Top 11 Plant-Based News Stories for September

The Top 11 Plant-Based News Stories for September

October is here and just like that, we're three months away from 2020. This month saw massive youth-led climate strikes across the globe, inspired by 16-year-old climate activist Greta Thunberg. Thunberg first began skipping...
The Impossible Burger Finally Arrives in Supermarkets

The Impossible Burger Finally Arrives in Supermarkets

Updated October 18, 2019. | The vegan Impossible Foods burger that “bleeds” like a beef burger has made its retail debut. The Impossible Burger is available at 27 Gelson’s Market locations throughout the Southern California...
Impossible Burgers Launching in 1,500 Hospitals and Schools

Impossible Burgers Launching in 1,500 Hospitals and Schools

Vegan "bleeding" Impossible Burgers are coming to cafeterias across the U.S. Major foodservice company Sodexo will begin distributing the plant-based patty later this year to colleges, hospitals, and major corporate company offices, including Unilever and...
Vegan Big Macs Are Finally Coming to McDonald’s?

Vegan Big Macs Are Finally Coming to McDonald’s?

Is a vegan Big Mac on its way to U.S. McDonald's locations? If a recent partnership between Bay Area vegan meat startup Impossible Foods and one of the fast-food giant's leading suppliers is any...