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McDonald’s Is ‘Keeping an Eye On’ the Impossible Foods and the Vegan Protein Industry

McDonald’s Reveals It’s Closely Watching Vegan Meat Market

One of world's largest fast-food chains, McDonald's, may serve vegan burgers in the near future. That's according to Lucy Brady, the burger chain's senior vice president of corporate strategy. Futurism reports that during Fortune's Most...

‘Fake’ Vegan Meatballs Might Save the World Says Author, Michael Pollan

Author Michael Pollan has finally embraced "fake" meat after having a positive dining experience involving veggie meatballs. In a recent Mashable article author Chris Taylor explores what the future of food, particularly meat, will look like....
Air New Zealand Brings Vegan Impossible Burgers to the UK

Air New Zealand Brings Vegan Impossible Burgers to the UK

Updated July 10, 2019. Vegan Impossible Burgers are about to touchdown in London for the first time. Air New Zealand, the nation’s leading airline, launched the meat-free burgers on its Los Angeles-London flights today. The...
Vegan Impossible Burger Arrives at All Dave & Buster’s Restaurants and Arcades

Vegan Impossible Burger Arrives at All Dave & Buster’s Restaurants and Arcades

Dallas, Texas-based restaurant and video arcade chain Dave & Buster's has added the vegan Impossible Burger to all 117 locations. PSFK, a New York City-based media website focused on retail trends, reports that Dave &...

Vegan ‘Bleeding’ Impossible Burgers Arrive at JFK Airport’s Delta Sky Club

The Delta Sky Club at New York's JFK International Airport now serves the vegan Impossible Burger made by California startup Impossible Foods. The popular meatless patty that looks, cooks, and tastes like beef was spotted...
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‘Harold and Kumar’ Actor Kal Penn Invests in White Castle’s Vegan Impossible Burger

Actor Kal Penn, best-known for playing Kumar in the "Harold & Kumar" stoner comedy film series, has invested in the vegan Impossible Burger. Forbes reports that Penn first tried the plant-based burger created by vegan...
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Vegan Impossible Burger Sliders Now at White Castle Restaurants Nationwide

After months of hype, White Castle's vegan-friendly Impossible Sliders are now available at all locations across the country, USA Today reports. Last April, White Castle launched the Impossible Burger from California-based food company Impossible Foods at a select 140...
Air New Zealand’s Vegan Impossible Burger Option As Popular As Meat With Passengers

Air New Zealand’s Vegan Impossible Burger Option As Popular As Meat With Passengers

The vegan Impossible Burger is a hit with Air New Zealand passengers just one month after being added to the menu, CNBC  reports. Speaking to the popularity of the "bleeding" meatless burger, Air New Zealand in-flight customer...
Swapping 50% of Beef Americans Eat With Vegan Meat Could Save 72,000 Square Miles of Land

Swapping 50% of Beef Americans Eat With Vegan Meat Could Save 72,000 Square Miles...

Vegan meat company Impossible Foods has released its 2018 sustainability report. Titled "Mission: Earth," the new report charts the California-based food tech brand's progress, as well as the challenges it faces in attaining the...
Vegan Impossible Burger Launches in World-Class Asian Resort Galaxy Macau

Vegan Impossible Burger Launches in World-Class Asian Resort Galaxy Macau

The plant-based "bleeding" Impossible burger by Impossible Foods, famous for its similarity to beef, has made its debut in the autonomous Chinese region of Macau. The vegan meat is now available in one of...

Red Dwarf Star Robert Llewellyn Dubs Vegan Burgers by Impossible Foods the ‘Electric Cars...

British actor, comedian, and writer Robert Llewellyn, best known for his portrayal of Kryten in sci-fi television show "Red Dwarf," voiced his praise for the iconic Impossible Burger -- a plant-based meat patty created...
Vegan Impossible Burger Deemed 'Safe' to Eat By FDA

Vegan Impossible Burger Deemed Safe to Eat Following GRAS Certification From FDA

Vegan meat company Impossible Foods has received an official GRAS ("generally recognized as safe") designation from the FDA, Forbes reports. The California-based company is best known for its Impossible Burger, a realistic plant-based meat patty that cooks...
fresh brothers impossible pizza

Fresh Brothers Pizza Debuts Vegan Cheese and Beef Impossible Pizza

U.S. pizza chain Fresh Brothers has launched a new vegan "Impossible Pizza" featuring the vegan meat by Impossible Foods. "IMPOSSIBLE PIZZA is here! Come through and taste the Fresh Brother’s edge with our new Impossible...
Earl’s Kitchen Launches Impossible Burger and New Vegan Menu Across US and Canada

Earl’s Kitchen Launches Impossible Burger and New Vegan Menu Across U.S. and Canada

The Earls Restaurant Group is the latest chain to add the vegan Impossible Burger to its menu. The burger is now available in all U.S. locations. The chain also announced the launch of a...
vegan impossible burger

The Cheesecake Factory Launches Vegan Impossible Burger in Texas, California, Georgia, Ohio and Pennsylvania

Select locations of The Cheesecake Factory have added the vegan Impossible Burger to their menus. The vegan burger was launched quietly in the chain's Canoga Park restaurant in California, as well as a location in...

Vegan Celebrity Miley Cyrus Celebrates 4th of July With Plant-Based Impossible Burger

Vegan singer-songwriter and actress Miley Cyrus has long been an influential figure in the vegan movement. Most recently, the plant-powered celeb was spotted chowing down on a vegan meat Impossible Burger. The image was shared by Cyrus...

Ruby Rose Hosts Vegan Impossible Burger BBQ With ‘Pitch Perfect 3’ Cast

Vegan celebrity Ruby Rose just hosted a plant-based barbecue with the cast and production team of "Pitch Perfect 3," according to a recent Instagram story. The “Australia’s Next Top Model" and “Orange is the New...

Impossible Foods’ Vegan Meat Could Revolutionize New Zealand’s Meat Export Trade

The New Zealand Government's Ministry for Primary Industries (MPI) has released a new report detailing consumer insights into the wildly popular vegan meat by Impossible Foods and Beyond Meat. These US-based vegan meat companies...

Hong Kong’s Five-Star Hotels Add Vegan ‘Impossible Foods’ Burger

Three of Hong Kong's leading hotels, Hotel ICON, Grand Hyatt Hong Kong, and InterContinental Grand Stanford Hong Kong, have added the vegan Impossible Burger to their menus. The plant-based patty made its debut in Hong...
Vegan Impossible Burger is Being Embraced By Meat Eaters in America's Heartland, Wisconsin

Vegan Impossible Burger is Being Embraced By Meat Eaters in America’s Heartland, Wisconsin

The vegan Impossible Burger has landed on the menu of several restaurants in Madison, Wisconsin. According to The Cap Times, chefs and locals alike in the American Heartland capital are embracing the bleeding, meatless burger. "That nice...
Impossible Foods Looks to Double Production to Meet Demand for Vegan Meat

Impossible Foods Looks to Double Production to Meet Demand for Vegan Meat

California-based plant-based food company Impossible Foods is hiring for a second shift at its Oakland production facility. The business is making plans to double production due to an increased demand for vegan meat, Meat+Poultry reports. Impossible Foods...