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Jelly Tots Sweets Now Officially Certified Vegan

Rowntrees' Jelly Tots - a favorite childhood sweet of many - are now officially labeled as vegan on the packaging. Although the sweet does not feature any animal products in the ingredients list - for...

Nestlé Introduces Proud ‘Forever Vegan’ Labels on Shreddies Boxes

International food and drink company Nestlé is proud of its vegan products; the company has even introduced a new label to its popular Shreddies cereal boxes that reads "forever vegan." Made from simple lattices of whole...

American Butter Institute Urges FDA to Require Label Changes to Buttery Vegan Spreads

The American Butter Institute (ABI) has written a letter to the FDA urging the agency to require label changes to vegan spreads that use the word "butter." According to the Institute, plant-based brands should...

70% of Flexitarians, Vegetarians and Meat Reducers Would Switch to a Supermarket With Clearly...

A recent survey uncovered the business potential of plant-based products and specifically, the benefits it offers companies that clearly label their plant-based food as "vegan." The survey was facilitated by Animal Aid, one of the largest...

Why Vegan Products Grow But “Plant Based” Labels Lead

New global plant based product launches grew 63% from 2011 to 2015, said Kara Nielsen, manager of sales and engagement USA at Innova Market Insights. According to HealthFocus International, in the U.S alone from...