In an effort to both support migrant families aiming to reunite at the border and acknowledge the nation's growing level of frustration with the Trump administration's dismissal of the issue, cruelty-free cosmetics brand Lipslut will donate all proceeds of its vegan lipstick called "F*ck Trump" to organizations working to\u00a0support thousands of separated families. One-hundred-percent of the sales of the matte pink color through July 19th will go to various organizations working to help reunite families affected by Trump's immigration policy.\u00a0These groups include\u00a0RAICES,\u00a0KIND,\u00a0Las Americas Immigrant Advocacy Center,\u00a0Young Center for Immigrant Children's Rights, and\u00a0Al Otro Lado. "While I'm happy to hear that families will no longer be separated, I am still against Trump's zero-tolerance policy of prosecuting any who crosses the border," Lipslut founder Katie Sones told\u00a0Refinery 29. "Lipslut will be donating to organisations that help families through this process, as well as those trying to reunite." 100% of earnings to families separated\/prosecuted at the border. Check \u201cFIGHT ZERO TOLERANCE\u201d at checkout, through July 19th. ? A post shared by Lipslut Cosmetics (@hello.lipslut) on Jun 21, 2018 at 10:19am PDT While the administration has said it would no longer separate children from their parents, the new policy will not help to reunite families already separated. Approximately 65 children are separated from their families at the border daily, experts note. Thousands of children as young as infants have been taken from their parents trapped at the border in recent months, and many are detained in facilities unfit to house that many people or provide adequate environments for young children. The lipstick was first launched in 2016 after Trump won the presidential election. Since then, fifty percent of all sales from the product have been donated to a civil rights organization that Lipslut says has been unfairly targeted by the Trump administration. And then after the massacre in Charlottesville, Virginia, last summer, "the company upped the ante, donating 100 percent of its proceeds to charities supporting the victims\u2019 families and\u00a0raising at least $40,000\u00a0in the course of a few weeks," Allure notes. Lipslut also sells a F*ck Hollywood lipstick, another timely vegan shade available in the wake of a growing number of sexual assault and abuse scandals in the entertainment industry. The F*ck Trump lipstick retails $19.95. More information here.