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Cruelty-free beauty brand COVERGIRL is set to launch its first-ever permanent retail store in New York City’s Times Square. The two-story flagship store, described in a press release as a “beauty playground,” will provide consumers with an immersive experience of the COVERGIRL brand, which is owned by leading beauty company Coty. Decorated with a minimalist black […]
(Updated October 3, 2019). Major UK supermarket chain Sainsbury’s may not be the obvious place to get your hands on vegan and cruelty-free cosmetics. But Sainsbury’s is changing that. The supermarket giant just launched 119 own-brand cruelty-free and vegan makeup products. The newly revamped Boutique makeup range features everything from vitamin B3 enriched primers, setting […]
US-based international retailer Urban Outfitters has launched “Ohii,” a new affordable, cruelty-free beauty line. According to the chain, the new products, priced roughly between $10 and $24, are designed to enhance the wearer’s natural beauty. The retailer recently revealed in a statement, “Ohii fills in the blanks of every beauty routine with thoughtful products developed to […]
Cruelty-free cosmetics brand Beauty Bakerie has launched a new range of Cake Mix Demi Matte vegan foundations, available in 30 shades and ordered dark to light. On a quest to empower women and men, Beauty Bakerie offers a range of concealers, eyeshadows, lipsticks, highlighters, and more, all named after various baked goods and caffeine treats; […]
Los Angeles-based vegan and cruelty-free beauty brand Lime Crime, aka “the makeup for unicorns,” has launched in the UK. Founded by Doe Deere a decade ago, Lime Crime’s mission is “to create products and experiences that transport you to a magical world where you can express yourself apologetically, experiment with every color of the rainbow and escape […]
Cruelty-free cosmetics may be guaranteed to not test on animals, but there can still be hidden animal-derived ingredients in these products. Shark oil, for example, is found in many common consumer items, from dietary supplements like omega-3 capsules to cosmetics such as lipstick. The oil, known as squalene, aids sharks in regulating their buoyancy. Squalene also naturally […]