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(Updated October 3, 2019). Major UK supermarket chain Sainsbury’s may not be the obvious place to get your hands on vegan and cruelty-free cosmetics. But Sainsbury’s is changing that. The supermarket giant just launched 119 own-brand cruelty-free and vegan makeup products. The newly revamped Boutique makeup range features everything from vitamin B3 enriched primers, setting […]
US-based international retailer Urban Outfitters has launched “Ohii,” a new affordable, cruelty-free beauty line. According to the chain, the new products, priced roughly between $10 and $24, are designed to enhance the wearer’s natural beauty. The retailer recently revealed in a statement, “Ohii fills in the blanks of every beauty routine with thoughtful products developed to […]
Cruelty-free cosmetics brand Beauty Bakerie has launched a new range of Cake Mix Demi Matte vegan foundations, available in 30 shades and ordered dark to light. On a quest to empower women and men, Beauty Bakerie offers a range of concealers, eyeshadows, lipsticks, highlighters, and more, all named after various baked goods and caffeine treats; […]
Los Angeles-based vegan and cruelty-free beauty brand Lime Crime, aka “the makeup for unicorns,” has launched in the UK. Founded by Doe Deere a decade ago, Lime Crime’s mission is “to create products and experiences that transport you to a magical world where you can express yourself apologetically, experiment with every color of the rainbow and escape […]
Cruelty-free cosmetics may be guaranteed to not test on animals, but there can still be hidden animal-derived ingredients in these products. Shark oil, for example, is found in many common consumer items, from dietary supplements like omega-3 capsules to cosmetics such as lipstick. The oil, known as squalene, aids sharks in regulating their buoyancy. Squalene also naturally […]
Vegan and cruelty-free beauty brand, Spectrum, has teamed up with Disney to launch new, fairy tale-inspired products. The first collection to hit store shelves will be The Little Mermaid, MTV reported, commenting, “honestly we’ve never needed something more in our entire lives.” The exclusive magic mermaid line features Disney characters, Ariel and Ursula. The range, […]