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Can mushrooms replace meat farms? Vegan chef Derek Sarno, the creator of Tesco’s wildly-successful Wicked Kitchen range of plant-based readymade meals, believes that it’s possible. In a recent episode of the #EatForThePlanet with Nil Zacharias podcast, Derek revealed that he and his brother Chad are working on launching a mushroom-based meat company. The new initiative, named “Wicked […]
Back-to-the-Roots, a startup that creates grow-your-own mushroom kits, as well as other in-home gardening kits, has just received a $4 million investment in order to expand into major U.S. retailers Costco and Target. Business Insider reports that the investment round was led by multinational gardening corporation Scotts Miracle-Gro and Acre Ventures, a venture capital firm that invests in […]
Well-known vegan chef Harel Zakaim opened Sultana, a new vegan shawarma shop in Tel Aviv, where he replicates lamb meat with forest mushrooms. According to Israeli media outlet Haaretz, the mushroom meat has a texture “reminiscent of chicken,” and promises to be the “original shawarma experience, only 100 percent vegan.” The shawarma is served with “all the usual components” including tahini […]
If you were wondering when a supermarket would put the literal “grow” in “grocery” — the wait is finally over. At least, it is for residents of Bridgewater, New Jersey, where the newest Whole Foods Market/Amazon location is apparently a portal to another dimension where supermarkets grow unicorn-colored oyster mushrooms right in the store’s produce section inside […]
UK supermarket, Sainsbury’s, has announced the addition of an exciting new plant based range set to hit stores on January 1st. The supermarket will be launching seven new products, some of which are vegan and all of which are meat-free. Designed for those looking to reduce their meat intake, and introduce healthier options at mealtimes, […]

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