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ASDA, Waitrose, and Aldi Join ‘Peas Please’ Campaign to Encourage Customers to Eat More...

Major UK supermarket chains ASDA, Waitrose & Partners, and Aldi have joined the Peas Please initiative, pledging to encourage consumers to eat more vegetables. Peas Please, a campaign launched by the Food Foundation think tank...
Celebrity Chef Jamie Oliver Tackles Food-Waste With Vegan-Friendly London Pop-Up

Jamie Oliver Aims to Increase Vegetable Consumption Across the UK

A new fundraising initiative, Veg Power, has launched in the UK. The initiative, backed by celebrity chefs Jamie Oliver and Hugh Fearnley-Whittingstall, aims to increase the UK’s vegetable consumption through marketing. The new initiative is...

50,000 Veg Power Billboards Arrive in the UK to Promote Healthier Diets

Hugh Fearnley-Whittingstall has joined forces with the Peas Please initiative to get the UK excited about eating veg. Today, a giant carrot ad will be displayed on the Edinburgh City Chambers in an attempt to...