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What the Pet Food Industry Doesn't Want You to Know

What the Pet Food Industry Doesn’t Want You to Know

The number of households that include a four-legged, furry friend (or several) is at an all-time high. A whopping 68 percent of U.S. households have a pet, the American Pet Products Association (APPA) found...
This Clean Meat Company Is Making Cruelty-Free Cat Food

This Clean Meat Company Is Making Cruelty-Free Cat Food

A cellular agriculture startup in Australia is working to bring cruelty-free, lab-grown cat food to market, but it's not stopping there. Heuros is developing technology -- a serum- and GMO-free growth factor for muscle --...
Berkeley Just Got a Gigantic 30,000 Square Foot Vegan Building

Berkeley Just Got a Gigantic 30,000 Square Foot Vegan Building

Vegan dog food startup Wild Earth  just moved into a giant vegan co-working space in Berkeley. The company's new 30,000 square foot headquarters at Outermost House act as an innovation hub for vegan food tech...
The World’s First Ethical ‘Mouse Meat’ Pet Food Is Coming

Ethical ‘Mouse Meat’ Cat Food Is Coming

A pet nutrition startup is aiming to launch a line of clean meat for cats made from cultured mouse cells. US-based startup Because Animals is working on clean meat mouse meat cat treats, based on...
5 Vegan Dog Food Brands to Keep Your Hound Healthy and Happy

Can Dogs Be Vegan? 5 Meat-Free Foods to Try

Can a healthy hound be a vegan one? While some owners hesitate to make the move away from meat-based kibble, new research is proving that dogs can be vegan -- and that it's really...
Vegan Pet Food Wins $550,000 on ‘Shark Tank’

Vegan Pet Food Wins $550,000 on ‘Shark Tank’

Vegan pet food brand Wild Earth secured a $550,000 investment from Mark Cuban on tonight's "Shark Tank" appearance. The Dallas Mavericks owner who stars in the ABC hit show where companies pitch a team of...
brown dog

Vegan Dog Food Startup Wild Earth Receives ‘Excellent’ Ratings for Digestibility, Nutrition, and Protein...

Vegan pet food startup Wild Earth, which claims to be creating "the new generation of pet food," has earned high marks in early product testing, receiving ratings of "excellent." An independent agency evaluated the digestibility of...
Dr. Ernie

The Clean Meat Revolution in Pet Food Has Begun

The world loves pets: dogs, cats, horses, birds, rabbits, and fish share homes with over a billion human families. Americans will spend about $30 billion this year feeding their pet loved ones, the vast...
Raw Pet Food Poses Health Risks for Dogs and Pet Owners, According to Veterinarian

Raw Pet Food Poses Health Risks for Dogs and Pet Owners, According to Veterinarian

Some pet owners opt to feed their pets raw food diets under the belief that this will boost the pet’s energy and enhance the nutrients available, as certain nutrients die when exposed to heat....

The UK’s Best-Selling Vegan Dog Food Brand Receives Queen’s Award

UK vegan pet food brand, Benevo Vegan Pet Foods, has received The Queen’s Award for Enterprise for International Trade. Benevo, initially launched in 2005, is the UK’s best-selling vegan dog food brand, although demand...

Vegan Investor Launches ‘Clean Meat’ Pet Food Startup in a Bid to Tackle Climate...

Ryan Bethencourt of the Vegan Mafia investors, (the name a subtle homage to Silicon Valley’s “PayPal Mafia”) has just announced his latest startup - a 'clean meat' pet food company: Wild Earth. Bethencourt and Ron Shigeta have...