This Christmas, over 520,000 Brits will tuck into\u00a0vegan and vegetarian meals, as more and more people choose plant-based foods over meat and dairy. Tesco, the largest supermarket in the United Kingdom, analyzed sales and data from millions of shoppers. The researching team found that Brits' favored ingredients are changing, with vegan and vegetarian meals, in particular, becoming more popular; one in 12 will pick a meat-free main this Christmas. The popularity of plant-based Christmas mains has a "clear North-South divide," Tesco stated in a press release. In Scotland, five percent of people will enjoy a vegan or vegetarian dinner for Christmas, whilst nine percent of families in the South will do the same. In Brighton - now named "the vegan capital of the UK" - 12 percent of families will enjoy a plant-based main meal on Christmas day. The report also uncovered which ingredients are most valued during the holiday season, finding that Brussels sprouts are even more important in Christmas meals than pigs-in-blankets. Two-thirds (66 percent) of participants said the sprout was a vital addition to the dining table while a similarly high 71 percent said that carrots cannot be left out either. Nearly one in five hosts will cater for a meat-free diner this Christmas, with twice as many families serving up a vegan or vegetarian main instead of goose. View this post on Instagram It\u2019s not a decoration, but it sure looks like one. Celeriac with parsnip cream is bursting with cranberry studded quinoa and bold Christmas seasonings - plus it\u2019s #Vegan and #GlutenFree. However you\u2019ll do Christmas dinner, #EveryonesWelcome at Tesco. Search \u2018stuffed celeriac\u2019 for this recipe and more on Tesco Real Food, link in bio. A post shared by Tesco (@tescofood) on Nov 23, 2018 at 5:07am PST And when shoppers do buy meat, they are buying less of it. Families are choosing smaller turkeys, with sales of large birds seeing a 7 percent decline. Tesco's report was created to celebrate\u00a0\u201cthe many debates and rituals that make Christmas what it is for people up and down the country,\u201d according to Alessandra Bellini, Tesco's chief customer officer, as reported by Huffington Post. \u201cOur research found that, by and large, we\u2019re still a nation of traditionalists \u2013 but with a third of people mixing things up at Christmas each year, that is changing," Bellini added. This shifting consumer market is inspiring the chain to launch new plant-based products. To celebrate the festive season, Tesco introduced vegan Iced Fruit Cake Slices, as well as christmas cake and yule log cake baking kits that are free from animal products. Vegan pastry rolls, cauliflower Wellington, and a plant-based butternut squash entr\u00e9e also joined Tesco supermarket shelves recently, in preparation for the upcoming holiday If you're looking for some festive food inspiration, Mint Velvet magazine offers some "crowd-pleasing" alternative Christmas dinner recipes inspired by London vegan restaurant chain Mildred's. To learn more, see here. Become a\u00a0CLUBKINDLY\u00a0member today!