When you think of oats, meat might not be the first food that crosses your mind. It\u2019s likely you associate the grain with breakfast cereal or, more recently, delicious dairy-free milk. But oats are versatile. They can be transformed into many things, including protein-rich vegan meat. Finnish food design entrepreneur Maija Itkonen and food scientists Reetta Kivel\u00e4 and Zhong-Qing Jiang understand the potential of oats better than anyone. Together, they founded Gold&Green. The vegan brand makes meat out of oats, no animals required. Pulled Oats\u2122 Gold&Green\u2019s \u201crevolutionary\u201d Pulled Oats\u2122 aren\u2019t ultra-processed. They\u2019re made from just five simple ingredients -- oats, canola oil, pea protein, fava bean protein, and salt. The product is made by creating a \u201cpulled\u201d fibrous structure with the oats and legumes. To achieve the meat-like texture, Gold&Green use mechanical processes, including mixing, pressing, and heating. Some vegan meat products are designed to replace a specific form of protein. Quorn pieces are designed specifically to replace chicken, for example. Beyond Meat makes \u201cbleeding\u201d burgers to directly replace beef. But Pulled Oats\u2122 is a little different; it\u2019s designed to replace virtually any source of protein. Gold&Green told LIVEKINDLY, \u201cwhile Pulled Oats\u2122 can be used in many recipes instead of beef, pork, or chicken, it\u2019s not meant to exactly mimic any one type of meat." \u201cThis desire to create a delicious plant-based protein that is not tied to a specific animal or mocking a cut of meat is exactly what inspired the co-founders,\u201d it continued. \u201cInstead, Pulled Oats\u2122 is a delicious, climate-friendly plant protein that stands on its own.\u201d \u2018Excellent Texture and Taste\u2019 Gold&Green wants to give people a product that\u2019s easy to prepare and tastes even better than meat. The brand states on its website, \u201cforget \u2018meh\u2019 and \u2018just ok.\u2019 meals made with Pulled Oats\u2122 will tickle your taste buds and make your mouth water.\u201d It\u2019s a bold statement, but the brand has proof to back it up. Earlier this year, it taste-tested its Pulled Oats\u2122 Meze Balls and Miniburgers at South by Southwest in Austin, Texas. The verdict? Meat-eaters loved it. Ninety-four percent of those who tried it -- 59 percent were flexitarian and 22 percent were meat-lovers -- said they would recommend Pulled Oats\u2122to a friend. One cowboy at the event told Gold&Green, \u201cI usually don\u2019t like vegetarian products that try to imitate meat. But this one had excellent texture and taste. I really love your product.\u201d If you\u2019re suitably intrigued, Pulled Oats\u2122 is currently on sale in supermarkets across the Netherlands and Finland. Next year, the plant-based product will be available in select U.S. restaurants, and soon, potentially U.S. retailers too. If you live in the UK, there\u2019s a chance you may have already tasted Pulled Oats\u2122. In May, Mexican-inspired fast-food chain Taco Bell launched the limited-edited Edgy Veggie Taco -- made with Pulled Oats\u2122 -- in honor of National Vegetarian Week. Itkonen said in a statement at the time, \u201cwe are very happy to combine Taco Bell\u2019s experience in taste with our high-quality plant-based protein.\u201d After the successful pilot in the UK, Taco Bell decided to add Pulled Oats\u2122 to the menu in all of its 53 restaurants in Spain. Taco Bell Spain now offers Pulled Oats\u2122 as one of its vegetarian menu options. As well as tacos, Pulled Oats\u2122 can be incorporated into a variety of dishes. If you\u2019re a fan of Italian cuisine, add the vegan meat to your next bolognese or lasagna. If Thai is more your thing, try it in Pad Thai. If you love Korean, add it to Bibimbap. Want to keep it simple? Add Pulled Oats\u2122 to a salad or even make it into a sloppy joe. The Health Benefits of Oats Itkonen, Kivel\u00e4, and Jiang chose to make their debut product using oats for a number of reasons. Not only are they versatile, but they\u2019re also nutritious. Pulled Oats\u2122 is a complete protein with all nine essential amino acids. In fact, It\u2019s better than beef when it comes to protein; a 4oz portion of Pulled Oats\u2122 has 33 grams and a 4oz portion of beef has 20 grams. It also has fewer calories, Pulled Oats\u2122 has 240 and beef has 290. It\u2019s cholesterol-free too, and it has fewer grams of fat -- Pulled Oats\u2122 has just six grams, while beef has 20. The big news is: there is no trans fat at all. Oats and beans are an excellent source of iron and one serving of Pulled Oats\u2122 has 6.4 milligrams. Oats themselves are high in fiber too, and they\u2019re rich in magnesium. The mineral not only regulates blood pressure but is also anti-inflammatory and helps enzyme function. Oats also contain beta-glucans, which slow the absorption of carbohydrates into the bloodstream, this reduces spikes in blood sugar and insulin. Experts say that incorporating oats into your diet can lower your cholesterol, potentially reducing the risk of heart disease. Due to beta-glucans, they can also help to prevent type-2 diabetes. Oats can boost fullness and potentially even help your immune system. According to Healthline\u2019s Icelandic nutritionist Adda Bjarnadottir, some studies show that consuming oats can enhance the body\u2019s ability to fight bacteria, viruses, fungi, and parasites. Oats Are Kind to the Planet There\u2019s also the environmental aspect. The traditional meat industry is not sustainable. According to the United Nations, our use of animals in the food system has brought us to the \u201cverge of catastrophe.\u201d The international organization said last year that tackling meat consumption is the world\u2019s most \u201curgent problem.\u201d It stated, \u201cthere is no pathway to achieve the Paris climate objectives without a massive decrease in the scale of agriculture.\u201d Animal agriculture is responsible for a huge amount of environmental issues, including high levels of greenhouse gas emissions and deforestation. Gold&Green\u2019s Pulled Oats\u2122 impact on the planet is pretty small. Oats love the Nordic climate and its long cold winter and magical midnight sun. Oats are also one of the most environmentally-friendly crops to grow; they don\u2019t require much land and \u201cperform well in crop rotation systems,\u201d says Gold&Green. The brand explained to LIVEKINDLY, \u201cthey reduce soil erosion and suppress weeds. In addition, oats are high yield crops and require a relatively low amount of water to grow,\u201d it continues. \u201cPulled Oats\u2122 require less than 10 percent of water to produce than beef.\u201d According to Gold&Green, choosing Pulled Oats\u2122 is a choice towards creating a better, healthier body and environment. It says on its website, \u201cPulled Oats\u2122 is the best way to make all the meals you\u2019ve loved since you were a kid without changing anything. Well\u2026 except for the world of course.\u201d This is a sponsored post.