Fifteen years after \u201cSuper Size\u201d me, the documentary that exposed how damaging regular fast food consumption is to health, director Morgan Spurlock is taking on chicken farming. In \u201cSuper Size Me 2,\u201d Spurlock explores how companies use marketing to promote \u201cethical\u201d chicken meat via labels like \u201cfree range,\u201d \u201chumanely raised,\u201d \u201cno hormones added,\u201d \u201c100 percent natural,\u201d and \u201ccage-free.\u201d The premise follows Spurlock attempting to open his own chicken chain. \u201cWhat if there was a company that was completely honest with their customers?\u201d he asks in the trailer. As he searches for meat sources, Spurlock finds that even when the United States Department of Agriculture (USDA) gives its seal of approval to the aforementioned labels, it\u2019s largely a marketing scheme. \u201cWhat\u2019s the smallest space we can give that would still be quantified as free range?\u201d Spurlock asks. He sets up a small, caged area outside of a barn housing chickens, allowing them little room to explore the outdoors. The trailer also shows small snippets of how marketing is being used to give fast-food chicken the perception of being healthier than it is. In one clip, a woman adds fresh green herbs to a sandwich, saying they give \u201ca health halo.\u201d In another clip, a man says the term \u201cfried\u201d has \u201cevolved to crispy.\u201d Artificial grill marks are added to cutlets and pieces of fried chicken in one part of the film. A Delayed Release \u201cSuper Size Me 2\u201d originally premiered at the 2017 Toronto International Film Festival, where it earned the runner-up for People\u2019s Choice Award for Documentaries. Following the premiere, YouTube purchased the documentary for $3.5 million for its streaming service, YouTube Red. But after the filmmaker admitted to past sexual misconduct, YouTube dropped the film, followed by the 2018 Sundance Film Festival. In a December 2017 Twitter post, two months after #MeToo began trending, Spurlock detailed past rape allegations and a sexual harassment suit at his office, NBC News reported. \u201cI am part of the problem. We all are,\u201d Spurlock wrote in the post. \u201cBut I am also part of the solution. By recognizing and openly admitting what I\u2019ve done to further this terrible situation, I hope to empower the change within myself. We should all find the courage to admit we\u2019re at fault.\u201d \u201cI will do better. I will be better. I believe we all can,\u201d he continued. \u201cThe only individual I have control over is me.\u201d Super Size Me\u2019s Influence \u201cSuper Size Me\u201d was nominated for the Academy Award for Best Documentary Feature in 2004 and won Best Documentary Screenplay from the Writer\u2019s Guild of America. In the film, Spurlock orders McDonald\u2019s for breakfast, lunch, and dinner over the course of one month. If he was offered the Super Size option, he had to take it. The then-32-year-old\u2019s cholesterol levels skyrocketed to 230 mg\/dL and he experienced mood swings, sexual dysfunction, lethargy, heart palpitations, and fat accumulation in his liver. Six weeks after the film, McDonald\u2019s dropped the super size option. The filmmakers hope to have the same impact through the sequel. \u201cI think that what the film does a great job of showing is how misleading a lot of is, how we are continuing to be sold things that take advantage of us, that we are being manipulated as consumers,\u201d Spurlock told Deadline in 2017. \u201cSuper Size Me 2\u201d comes to theaters and digital on September 13.