Jeffree Star, a self-made musician, YouTube personality, and make-up artist, just launched a new vegan eyeshadow palette, Thirsty. This latest palette joins the other eye-popping, bold products that make up Starr’s own beauty brand, Jeffree Star Cosmetics. Star established his cosmetics brand in 2014 following a successful career in music (he gained popularity through MySpace […]
California Governor Jerry Brown just signed the California Cruelty-Free Cosmetics Act (SB1249) into law, officially making California the first state in the U.S. to ban the sale of animal-tested cosmetics. SB1249 was first introduced by Senator Cathleen Galgiani and sponsored by Social Compassion in Legislation (SCIL) and the Physicians Committee for Responsible Medicine (PCRM). PCRM, […]
Superdrug, the second largest UK health and beauty retailer, just opened a completely vegan outlet in London. Nicknamed the Little Vegan Pop Up Shop, the new store will only carry cruelty-free makeup, skincare, perfume, and other beauty products for men and women. According to the company, Superdrug consumers have been asking for more vegan products […]
Kat Von D released a teaser clip for her upcoming vegan brow line, KVD Brow, on her Instagram account. The new eyebrow-defining collection will launch on April 20, at Kat Von D Beauty online and at Sephora stores in the US and Canada. The new set promises bold, long-lasting beauty in the iconic style of […]
Hourglass, a brand of cruelty-free makeup and cosmetic products, has just announced its commitment to phasing out all animal products, making its range with entirely vegan-friendly ingredients. Hourglass already offers a range of vegan-friendly products, alongside some that contain non-vegan ingredients, but aren’t tested on animals. A-list Hollywood actress Angelina Jolie is a fan of the brand even using […]
Not only is the vegan food industry growing substantially, the cruelty-free beauty and cosmetic marketplace is also taking off! Many people believe that choosing to only buy cruelty-free and ethically produced products comes hand-in-hand with veganism, as the lifestyle aims to reduce the suffering of living beings. However, the term ‘cruelty-free’ only means that the […]