Sofia Rizzo is the 10-year-old founder of Glitter Girl, an international cruelty-free makeup brand that sells vegan, biodegradable, and hypo-allergenic glitter. A native of Australia’s Gold Coast, Sofia told a Beach City reporter that she came up with the concept of Glitter Girl while on vacation in Hawaii. When asked by her mother what type […]
We love a juicy, mile-high vegan burger, but it’s always a bummer when our cruelty-free lipsticks come off with the first bite. We’ve also struggled with dry, color-flaked lips from our matte pigments, slightly off colors that look great on the brush but not on us, and that embarrassing feeling when you check a mirror […]
Megan Martinez, the 28-year-old creator of cruelty-free beauty brand Chaos Makeup, recently shared her story with Allure of how she went from homeless to becoming the brains behind a viral beauty brand. Homeless at age 14, Martinez worked at a local Whataburger, took various odd jobs, and worked as a freelance makeup artist in order […]
Milk Makeup, a popular cosmetic brand, just announced its commitment to going vegan. Despite its name, the company assures that all of its products neither contain nor are tested on animals. In the past, many of Milk’s products were vegan-friendly, and the company never tested on animals. However, a few items did contain some animal […]
Vegan makeup artist Kat Von D is set to launch a special 10th Anniversary Collection through her brand, Kat Von D Beauty. The tattoo artist turned entrepreneur teased the upcoming launch via Instagram, declaring “Now that I have final components done for the Kat Von D Beauty 10-year-anniversary collection, I’m even MORE EXCITED!!” The artist then […]
Superdrug, the second largest UK health and beauty retailer, just opened a completely vegan outlet in London. Nicknamed the Little Vegan Pop Up Shop, the new store will only carry cruelty-free makeup, skincare, perfume, and other beauty products for men and women. According to the company, Superdrug consumers have been asking for more vegan products […]
Popular vegan beauty brand Kat Von D Beauty announced the launch of the Kat Von D Beauty Pro Program, for professional makeup artists, noting its the only pro program “with a cause.”  The program will offer members quite a few incentives: a 30 percent discount on products sold through the Katvondbeauty.com website; early access to […]
Make-up fanatics rejoice – MAC has officially ditched animal hair from its cosmetic brushes for 100% synthetic fibers. Until now, MAC has been distinctly animal-heavy. From animal testing, using animal ingredients in cosmetic formulas, and animal hair in its brushes, many conscious consumers and vegans avoid purchasing from the giant cosmetic company. “Our long-lauded brush […]