EATKINDLY A kind, more sustainable world begins with what's on your plate. Join the movement to EATKINDLY.

Start Now

Jeffree Star, a self-made musician, YouTube personality, and make-up artist, just launched a new vegan eyeshadow palette, Thirsty. This latest palette joins the other eye-popping, bold products that make up Starr’s own beauty brand, Jeffree Star Cosmetics. Star established his cosmetics brand in 2014 following a successful career in music (he gained popularity through MySpace […]
California Governor Jerry Brown just signed the California Cruelty-Free Cosmetics Act (SB1249) into law, officially making California the first state in the U.S. to ban the sale of animal-tested cosmetics. SB1249 was first introduced by Senator Cathleen Galgiani and sponsored by Social Compassion in Legislation (SCIL) and the Physicians Committee for Responsible Medicine (PCRM). PCRM, […]
New York City-based cruelty-free beauty brand, Winky Lux, has announced its plans to open a series of five pop-up retail shops after receiving $6 million in Series A funding. As reported by Forbes, the cruelty-free makeup brand will set up shops in NYC, Chicago, Dallas, Los Angeles, Savannah, and Nashville this summer. While it is not […]
It’s prom season! Whether you’ve got a date or you’re going stag, you want to look your best for the night you’ll never forget. You’ve got the perfect dress, cruelty-free shoes, and a hair appointment, but no look is complete without makeup. Of course, we all possess a natural beauty, but a little foundation and […]
Sofia Rizzo is the 10-year-old founder of Glitter Girl, an international cruelty-free makeup brand that sells vegan, biodegradable, and hypo-allergenic glitter. A native of Australia’s Gold Coast, Sofia told a Beach City reporter that she came up with the concept of Glitter Girl while on vacation in Hawaii. When asked by her mother what type […]
We love a juicy, mile-high vegan burger, but it’s always a bummer when our cruelty-free lipsticks come off with the first bite. We’ve also struggled with dry, color-flaked lips from our matte pigments, slightly off colors that look great on the brush but not on us, and that embarrassing feeling when you check a mirror […]
Megan Martinez, the 28-year-old creator of cruelty-free beauty brand Chaos Makeup, recently shared her story with Allure of how she went from homeless to becoming the brains behind a viral beauty brand. Homeless at age 14, Martinez worked at a local Whataburger, took various odd jobs, and worked as a freelance makeup artist in order […]
Milk Makeup, a popular cosmetic brand, just announced its commitment to going vegan. Despite its name, the company assures that all of its products neither contain nor are tested on animals. In the past, many of Milk’s products were vegan-friendly, and the company never tested on animals. However, a few items did contain some animal […]