Veganuary, the campaign that encourages people to go vegan for the month of January, has seen more than a quarter of a million participants since its 2014 launch. Most of the people involved are from English-speaking countries, especially America and the United Kingdom. To boost the campaign’s reach, inspire more consumers, and create more vegans, […]

‘No Meat May’ Sees Record Numbers of Aussies Pledging to Ditch Meat

‘No Meat May’ Sees Record Numbers of Australians Pledging to Ditch Meat

No Meat May, an initiative launched in Australia, is set to attract a record number of participants this year, the campaign says. The campaign, similar to Veganuary’s January incentive, helps people learn how to go vegan and encourages them to “give meat the chop,” or ditch animal products altogether, during the month of May. Swapping […]

Vegan Celebs Mya and Alicia Silverstone Encourage Thousands to Go Meat-Free for VegWeek

VegWeek, a U.S. nationwide campaign run by Compassion over Killing and endorsed by celebrities such as Alicia Silverstone and Mya, is taking place between April 16-22. Thousands of people have already signed up to take the week-long pledge, with the current total standing at more than 16,000. The idea behind the campaign is to encourage […]

Number of Vegans in the UK Surges by 700% in Just Two Years

New data revealed the number of vegans in the UK now exceeds three-and-a-half million, or 7% of the population. These figures indicate that veganism has seen a 700% growth in just two years. Recent research by comparethemarket.com uncovered how many people living in the UK identify as vegan, finding that the number has jumped dramatically […]

62% of Veganuary Participants Have Stayed Vegan, Campaign Survey Finds

In January, a record-breaking 168,500 people registered to take part in the Veganuary challenge, now in its fourth year. The organization has since conducted a survey to find out how those participants are getting on after their month of eating a vegan diet. The results of the survey found that 82% of people who responded who […]

Animal Welfare Top Reason Why 79,000 Meat Eaters Signed Up to Veganuary 2018

Unless you’ve been living on the moon for the past month or so, it’s likely you will have heard the term ‘Veganuary’, the word was even named as Oxford Dictionary’s word of the week in mid-January. The campaign really took off in 2018, with the charity breaking their own personal record with a huge total […]

Nearly 30% of UK Meals Now Meat-Free as Veganism Becomes ‘Mainstream’

New data by research group Kantar World Panel has revealed that more than a quarter of evening meals consumed in the UK in 2017 contained no meat or fish. In fact, Britons consumed 200 million more meat-free meals in the past year. According to Kantar World Panel, plant-based diets are becoming “mainstream”. An impressive 29% […]

Vatican City Billboards Encourage People to Go Vegan for Lent

On the streets of the Vatican City, billboards have been erected asking people to give up meat for the duration of Lent. The wording on the sign translates to mean, ‘I am someone, not something, this Lent, become Vegan.’ Signs in major cities and towns in locations with high foot traffic have become an increasingly popular […]