wicked kitchen
The Complete Vegan Guide to Tesco
Updated June, 2019 | Food giant Tesco may have 100 candles on its birthday cake, but the chain has remained ahead of the game with market trends. The UK's biggest supermarket has cornered the...
Tesco to Launch Vegan Catering Service for Offices and Events
UK leading supermarket chain Tesco is set to launch vegan catering trays especially for parties, office meetings, corporate events, or for those who just like to eat a lot of plant-based meals. The chain's director...
Tesco Launches Vegan Wicked Kitchen Sausage Rolls and Lasagne
UK leading supermarket chain Tesco is launching vegan sausage rolls and lasagne. The two new plant-based options are part of the company's Wicked Kitchen range, developed by chef Derek Sarno, Tesco's Director of Plant-Based...
Tesco Director Derek Sarno Tells BBC Newsnight the Supermarket Wants to Make Vegan Food...
Derek Sarno, Director of Plant-Based Innovation at Tesco, recently spoke about the supermarket chain's vision for vegan food and how his company, Wicked Kitchen, is striving to reframe the way the public views plant-based...
Tesco More Than Doubles Vegan Ready Meal Range With 26 New Wicked Kitchen Products
UK supermarket giant Tesco has announced it will more than double its range of Wicked Kitchen vegan ready meals in response to strong sales and high consumer demand. The vegan range, which launched 20 meals in...
UK Supermarket Chain Tesco Sold 4 Million Vegan Wicked Kitchen Meals Since January
Tesco has sold 4 million vegan meals from its exclusive Wicked Kitchen range in the 33 weeks since the January launch. The news was delivered through Derek Sarno, the U.K. supermarket giant's Director of...
Tesco’s Vegan Wicked Kitchen Meals More Than Doubled Sales Projections
Supermarkets are notoriously slow to change. They tend to assume, somewhat accurately, that their customers like things the way they are. We are, after all, creatures of habit. But we are open to change,...
Tesco Launch Huge New Vegan Range Across 600 Stores
This January, vegan chef Derek Sarno is launching an exciting new brand. Exclusive to Tesco who is 'leading the plant based movement as far as retailers go', the Wicked Kitchen range will include 20...