Earlier this week, cruelty-free makeup junkies rejoiced when Wilko's \u00a33 Essence Lash Princess Sculpted Volume Mascara, which fans call \u201cthe best budget mascara ever,\u201d was back in stock. But due to its immense popularity, it is once again out of stock. Last year, Reddit users began singing the budget mascara\u2019s praises. Fans began posting \u201cbefore and after\u201d photos of \u201ctheir \u2018ultra-long\u2019 lashes\u201d while \u201craving about the budget product.\u201d The product was so popular that its sales grew to 288 percent and \u201csold out time and time again.\u201d\u00a0 The 4.8-star rating mascara's popularity persists. According to Pretty 52, one Reddit user stated that \u201cThis stuff is AMAZING,\u201d and added that the vegan mascara lasted \u201call day at work, PLUS an hour of intense gym time with no smudging or flaking!.\u201d Another said, "The essence lash princess mascara that was posted about a day ago is in fact amazing ... I bought it, tried it, and highly approve of it!" Wilko states that its mascara can volumize and define lashes with a tapered brush. The mascara gives the wearer a \u201cstunning eye-opening effect Although the budget vegan mascara's fans have had to wait a long while to see it get restocked, they are clamoring to buy the product, even if they have to wait a little longer to do so. If you\u2019d like to purchase a tube of the mascara in the future, you can enter your email address on Wilko's website to be notified when it\u2019s available again. View this post on Instagram where's #teamlashprincess? ?\u200d\u2640\ufe0f which one is your favourite - orange, green or purple? ?? #eyemazingessence #lashprincess #lashprincessmascara #mascara #whatspoppinessence #eyemakup #instamakeup #makeup #makeupgoals #lashes A post shared by essence cosmetics (@essence_cosmetics) on Oct 12, 2018 at 7:45am PDT 2018 has been a\u00a0wonderful year for vegan makeup. It's popularity - no matter the price - continues to soar as more consumers opt for cruelty-free options. In March, popular cosmetics brand\u00a0Milk Makeup announced its commitment to go vegan. Milk co-founder, Dianna Ruth, told PopSugar, \u201cWhile we\u2019ve always been a majority-vegan line, the shift to 100% vegan is important to us because using animal byproducts is an unnecessary practice.\u201d She also stressed that although the formulas may have changed, the quality of their products has not. The decision is part of a\u00a0shift in consumer purchasing habits.\u00a0According to recent data, there has been a 175 percent\u00a0increase to vegan cosmetics since 2013. The global vegan cosmetics market is expected to reach $20.8 billion by 2025. Those looking to get their hands on the Essence Lash Princess Mascara can request an email from Wilko when the product is back in stock. Image Credit: Essence Become a\u00a0CLUBKINDLY\u00a0member today!