STAFF WRITER | LOS ANGELES, CA | CONTACTABLE VIA: AUDREY@LIVEKINDLY.COM



This week’s news: The Very Good Butchers are the second plant-based meat company to hit the stock market. Beyond Meat is bringing $1.60 vegan burgers to retailers nationwide just in time for cookout season. After developing a thriving plant-based meat brand, the founders of The Vegetarian Butcher are now working on a new business venture: vegan cheese.

Scotland has banned the fishing industry from shooting seals. A number of major fashion brands⁠—including H&M Group, Gap Inc, and Esprit —have cut ties with a major alpaca wool producer. Norseland—the dairy giant behind the Applewood Cheese brand—is set to launch a vegan Holiday cheeseboard featuring four flavors.

In a new ad for Beyond Meat, Snoop Dogg explained how he first got his family to try the company’s vegan burgers. The American Cancer Society unveiled new guidelines that promote ditching processed meat, and eating more whole, plant-based food. The LIVEKINDLY co. has acquired Swedish plant-based meat company Oumph! The animal rights community is mourning the loss of a beloved activist Regan Russell.