The Canadian government invested in Good Food for Good, which produces organic vegan sauces and teas, expand to the U.S.
Mary Ng, Minister of Small Business and Export Promotion, on behalf of the Minister of Agriculture and Agri-Food, Marie-Claude Bibeau, announced an investment of more than $52,000 to Good Food for Good.
Good Food for Good will use the funding to expand its presence in the U.S. The company doesn’t use GMO ingredients, refined sugar, preservatives, gluten, soy, or corn in its products.
The funding was made possible by the Canadian Agricultural Partnership’s AgriMarketing Program. The Canadian Agricultural Partnership is a five-year, $3 billion investment by federal, provincial, and territorial governments that aims to support Canadian businesses to bolster the agriculture and agri-food industries and boost the country’s reputation for high quality food.
“Canadian agriculture and agri-food products are known around the world for their high quality, and consumer demand is growing. This investment will help create new export opportunities for Good Food for Good and will help our Government reach its goal of increasing Canadian agri-food exports to $75 billion by 2025,” Bibeau said in a statement.
Ng said the Canadian government is “proud to support small businesses in their expansion into new markets.”
She continued, “By investing in local businesses like Good Food for Good in Markham, not only are we helping create good local jobs, we are also helping small businesses in the agri-food industry grow and diversify exports to international markets.”
Vegan Food Changing Lives
Good Food for Good’s founder Richa Gupta said that the investment has helped the company to make “inroads in the U.S. market.”
Gupta said that Good Food for Good’s mission is to change the lives of 1 million people by 2020 with its healthy plant-based sauces and its Buy One, Feed One model. The initiative matches every purchase with a donation that helps feed a child in need. The program has fed more than 225,000 people to date.
“This funding really helped us launch in California, a market with almost the same population as Canada, helping us get closer to our goal,” she said.