Just ahead of the holidays, popular American grocery store chain Trader Joe’s has launched a new own-brand vegan coffee creamer.
Reasonably priced, the new festive cocoa-peppermint-flavored almond creamer “is sure to blow any overpriced peppermint mocha latte nonsense out of the water (while saving your wallet in the process),” according to online lifestyle magazine Purewow. “‘Tis the season, to be vegan,” it added.
The new plant-based creamer, which has already arrived on shelves, joins a number of vegan items already available from the chain. In the summer, the chain began stocking vegan cream cheese by Miyoko’s Kitchen, as well as a new low-calorie, grab-and-go vegetable “Rainbow Wrap.”
The creamer also adds to the brand’s existing range of nondairy milk options. In June, the chain launched a new vegan milk made from almonds, cashews, and macadamia nuts, and prior to this, in May, it launched two new “smooth and creamy” nondairy beverages in blueberry lavender and matcha flavors.
Across the U.S., consumers are becoming more interested in nondairy and meat-free foods for ethical, environmental, and health reasons. In fact, vegan food sales have now surpassed $3.7 billion in the U.S. However, the nondairy sector, in particular, is picking up speed. In the past five years, the industry has grown by four percent – but sales of cow’s milk, on the other hand, dropped by three-and-a-half percent.
Another study, conducted by Cargill, found that half of U.S. shoppers regularly purchase plant-based milk opposed to dairy, primarily for health reasons.
In response to this change in consumer buying habits, a number of U.S. retailers, like Trader Joe’s, have released new vegan milk options. In August, Whole Foods began stocking nut milk by organic beverage company MALK in 2,000 stores across the U.S. In January, Walmart partnered with plant-based milk brand Milkadamia, in a move that the CEO of the brand Jim Richards said could “double the company’s store count and revenues within a year.”
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