For some time now, a vegan sausage roll from the UK’s biggest bakery chain, Greggs, has been in high demand. Earlier this year, a petition for the menu item was even launched by the international animal rights group PETA (People for the Ethical Treatment of Animals).
Now, it appears the wait could soon be over. Vegan Food UK has reportedly received confirmation that the chain’s head office is “testing out vegan sausage rolls.” The publication also relaid rumors that sausages from meat-free brand Hooba may be used in the pastry.
A photo taken from an online staff training module confirms the theory. “To support you with allergens and the upcoming launch of our vegan sausage roll, we’ve created an Allergen and Vegan Sausage Roll training module,” reads an internal memo by Greggs, intended for its staff.
Across the UK, the demand for vegan food is rising, and sausages, in particular, are a favourite. According to a study conducted in April, more than 2.8 million feet of vegan sausages were sold in the country last year. The data indicated that if every veggie and vegan sausage link sold were laid end-to-end, the chain would be 15,000 times higher than Nelson’s Column in central London.
Greggs is aware of this demand from the British public, however, in the past, the chain has maintained that creating a vegan version of its popular sausage-filled pastry would be too difficult. “We’re aware people would like those types of options in some of our savoury categories and things, but they’re more difficult to achieve, frankly, because what we’re looking to do is to find things that have broad appeal because they taste great,” said CEO Roger Whiteside in January.
However, Whiteside did hint at the time that vegan sandwiches may soon appear in UK stores. True to his word, in June, the bakery chain caved to plant-based consumer demand and launched its first-ever vegan menu item, a Mexican Bean Wrap. The response was positive, with many customers giving the wrap their seal of approval. One man said, “I’m not usually a vegan type of person, but this is really good.”
The news from Greggs head office follows Domino’s Pizza UK’s reveal that it is trialing a “Vegan Supreme” pie in select locations. For the first time ever, in September, consumers noticed a “vegan crust” and “vegan cheese alternative” option on the delivery chain’s online ordering service.
Image Credit: Greggs
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