VBites founder Heather Mills has purchased a former Coty beauty factory
News Editor, LIVEKINDLY | New York City | Contactable via: kat@livekindly.co

Vegan entrepreneur and VBites Founder Heather Mills has announced the opening of a new 385,000 square foot facility in Newcastle.

Dubbed Plant-Based Valley, factory was formerly owned by consumer goods giant Procter & Gamble. It closed down shortly after being purchased by French beauty firm Coty in 2017, resulting in the loss of more than 400 jobs, as reported by the Chronicle Live.

Mills’ £6 million move to buy the factory for plant-based food brand VBites, which manufactures vegan meat, fish, and dairy-free cheese, could result in the creation of hundreds of new jobs for the local area.

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“This is now my third factory purchase in the north-east to help bring more employment and expand the plant-based meat, fish, and allergen free dairy alternative industry as well as micro algae and vegan make up,” Mills said in a statement.

VBites new ‘Plant-Based Valley’ could create hundreds of new jobs | image/VBites

Since last summer, Mills has purchased empty factories with the aim of growing VBites’ business and reinvigorating the local economy. She bought a former Kellogg’s cereal factory last July. In November, she purchased an empty Walkers crisps factory in Peterlee, which will create 300 new jobs.

“This recent purchase of a factory that has been sitting empty for nearly 2 years will mean it will bring more jobs to the region and we can incubate all of our VBITES Ventures investments to help them scale up, manufacture, distribute and sell in 24 countries around the world,” Mills continued.

The local government welcomes the purchase. “It is great news that one of our members, VBites, an innovative food manufacturer, is preferred bidder for the former Coty site. There will be new jobs created as a result of this investment which is excellent news for our economy and the skilled, local workforce,” said Racherl Anderson, assistant director of policy at the North East England Chamber of Commerce.

Mills has been passionate about helping sustain the economy in the face of Brexit and is a strong advocate for supermarkets supporting British businesses.

“I am hoping that the supermarkets and food service industry will support British manufacturing in these difficult times and Britain can unite to become a booming country in the food and beverage sector,” Mills added.

An opening date for VBites’ Plant-Based Valley has not been announced.


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VBites' Giant Vegan Meat Factory to Create 100s of New Jobs in Britain
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VBites' Giant Vegan Meat Factory to Create 100s of New Jobs in Britain
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Vegan entrepreneur Heather Mills has purchased a 385,000 square foot factory; dubbed "Plant-Based Valley," it will maufacture VBites vegan meat.
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