Vegan lifestyle company PlantX has opened its first brick-and-mortar store in Canada.
Located in British Columbia, the Squamish Flagship Location—which is nestled in a town just north of Vancouver—features a variety of plant-based grocery and wellness products. According to the company, the 1,700 square foot store will help accelerate its efforts to “cultivate connections between plant-based vendors and customers around the world.”
Vegan entrepreneur Sean Dollinger founded the Vancouver-based PlantX—dubbed the “vegan Amazon”—in February 2020. It stocks plant-based grocery items on its website. It also offers meal delivery options, house plants, recipes, and even a vegan restaurant locator.
In January of this year, PlantX also acquired PlantX Living Squamish Inc.—formerly called Score Enterprises Ltd. The 15,000-square-foot commercial space encompasses dining venues, including the Locavore Bar & Grill, Cloudburst Café, and Locavore Food Truck.
The new Canadian store will feature a vertical garden where herbs and leafy greens are grown. PlantX will use the herbs and greens to make plant-based meals for the Locavore Bar & Grill.
“Squamish is a health-oriented town with a thriving vegan community and it is a very popular destination for locals or tourists,” PlantX CEO Julia Frank said in a press release. “The store is an essential component of our targeted growth strategy.”
PlantX also intends to expand its in-store presence within the U.S. Last year, PlantX revealed it would be opening a physical location in Hillcrest, San Diego.
The new store will offer a curated selection of plant-based products familiar to its existing, online customer base. These include ambient, refrigerated, and frozen plant-based foods. A rotating selection of ready-meals developed by L.A. chef Greg Drusinksy will also be available. All pre-prepared dishes will be available both for delivery and as grab-and-go meals.
Vitamins and supplements, cosmetics, and PlantX-branded products will also be available from the new store. It will feature an interactive recipe kiosk, a plant-based education center, and a coffee shop.
“The idea is for the San Diego location to help further that community vibe we have been creating online,” Alexandra Hoffman, PlantX’s Chief Marketing Officer, said in a statement.
“We want customers to come in and feel like they can ask anything,” she said. “Education is always behind everything we do at PlantX, so this store will be a place where people can come in and find new ways to enhance their healthy lifestyles.”
According to PlantX, the new store’s design will incorporate contactless retail standards. Customers can use a PlantX app to scan QR codes on products and pay without going to checkout. Customers can also have their purchases shipped directly to their homes. Contactless shopping has been popularized out of necessity during the COVID-19 crisis.
PlantX expects to launch the San Diego location this year.