As a new vegan, it can be hard to know which products to buy, and which items are coming from vegan beauty brands.

While some mainstream products have accidentally vegan ingredients or are labeled as not being tested on animals – sometimes that product may be produced by a company which is not fully vegan itself or owned by a non-vegan company that tests on animals.

Because not everyone has the time or motivation to scour the internet before every purchase – we’ve done the hard work for you!

Here are 21 brands of 100% vegan and cruelty-free body, bath and beauty goods – because you deserve it!

21 Vegan and Cruelty-Free Body, Bath and Beauty Brands


1. Beauty Without Cruelty

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When founded in 1963, this brand was one of the first to catch onto the ‘kind beauty’ movement. Beauty Without Cruelty now offers everything from hair-care, skin-care, nail polish, make-up and more.

2. Pacifica

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One of the vegan beauty brands loved by vegans and non-vegans alike.  Pacifica has you covered with everything from perfume, lip balm, skincare, and makeup!

3. Body Crystal of California

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This company is all about using only Fairtrade, sustainable and cruelty-free ingredients – 100% vegan too! Body Crystal of California could become your new favourite for everything from antiperspirants, body wash and cleaners, aftershave and face/wash cloths.

4. MuLondon Organic

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Alongside being 100% organic, MuLondon Organic also makes products with zero preservatives, animal ingredients or animal testing! We’ve heard they smell glorious too!

5. Nature’s Gate

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This brand makes nourishing products from only plant based sources, such as essential oil, fruit and herb extracts. Additionally, you’ll never find any lanolin, phthalates, parabens, sulfates, petrolatum or other harmful ingredients. Just like the name suggests, these products are straight from Nature’s Gate!

6. Desert Essence

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Desert Essence has almost everything! They make products for your hair, skin, body, bath and even your teeth. Desert Essence use only natural ingredients and sustainable palm oil (the are’s even gluten-free options!).

7. Sukin

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This Australian-based brand is always fully vegan, cruelty-free, carbon neutral. It uses recyclable packaging and is grey water safe. Sukin has a product perfect for basically any skin type – even babies!

8. Meow Meow Tweet

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Meow Meow Tweet uses as many organic ingredients as possible, which are always 100% vegan. This brand offers face creams, body care oils and lip balms. They even opt for paper and glass packaging, over plastic where possible.

9. JECCA Cosmetics

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Not only is this brand completely vegan and cruelty-free (even PETA approved), JECCA cosmetics are designed for Caucasian transgender people. The brand recently launched, and has a bright future ahead.

10. The Fanciful Fox

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This New York-based brand makes lip balms, facial products, bath products, soaps and more. The Fanciful Fox even makes products for dogs, babies, and men, all of which have free shipping over $75 through their online store.

11. EcoTools

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You may have heard of this company’s eco-friendly and animal-free cosmetic brushes – but that’s not all EcoTools manufacture. They also make vegan false eyelashes, hair brushes, and products for bath/spa time.

12. Obsessive Compulsive Cosmetics

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This beauty brand went from making two lip balms 13 years ago to making everything you could possibly wish for, even nail polish! Obsessive Compulsive Cosmetics are labelled as 100% vegan and cruelty-free.

13. NCLA

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Everything is vegan, non-toxic and free of harmful chemicals and glue. NCLA‘s website says they have “never tested on animals because [they] love them”. This brand is all about nail fashion!

14. Earth Lab Cosmetics

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As stated on their website, Earth Lab Cometics‘ products have “No Animal Testing, No [animal] By-Products. No Parabens. No Toxic Chemicals, No Bismuth Oxychloride, Truly Natural Makeup”. This brand is on it’s way to becoming the new best friend of your eyes, lips, face and skin.

15. The Konjac Sponge Company

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Konjac sponges are brilliant for refining pores and act as a natural, toxin-free cleanser – especially for sensitive facial and eye skin. Konjac is a plant comprised of 97% water that grows in high altitudes. While there are many companies which sell konjac sponges, The Konjac Sponge Company even makes cute festive sponges!

16. Le Labo Fragrances

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If you’re trying to add a lil’ something to the aroma of your home or body – Le Labo Fragrances is well worth trying. The company says its body-hair-face products are “plant-based, genderless, claimless, cruelty-free” – what more could you want?

17. Pure Purpose

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Most commercially produced cosmetics are packed with preservatives and chemicals – Pure Purpose keeps it clean by caring for your skin, naturally. This company’s products have only ever been tested on consenting people, never animals!

18. The Salt Parlour

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To be as plastic-free as possible, this company’s products come in reusable tins where possible. The Salt Parlour‘s ethos is “to provide natural, vegan, cruelty free and earth friendly skincare products that give you beautifully exfoliated, happy, healthy and glowing skin without doing a drop of damage to our planet – nothing that washes down the plug hole will harm you or the earth.”

19. Friendly Soap

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This company uses an antique method of producing their soaps, in an effort to use as little energy as possible and help save the planet. You can’t go wrong with a bar of Friendly Soap which is “SLS free, paraben free, palm oil free, plastic free, cruelty free.”

20. Human and Kind

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Human and Kind makes “skincare with a conscience” – kind to animals, humans and the environment. This company also makes a point of being ethical towards humans as they pay and treat workers fairly and “give back to humanity and the planet”.

21. Arbonne

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Until recently, Arbonne wasn’t 100% vegan, but now the company has committed to being fully vegan and have always been cruelty-free. Arbonne says it has been “on a green vegan journey for 35 years.”