The popular vegan Beyond Meat Beyond Burger will make its U.S. fast-food debut at Carl’s Jr. beginning in January. The vegan patty will feature in a flexitarian spin on the California chain’s “Famous Star Burger.”
“We know people are looking for options – in fact, roughly one-third of consumers identify as flexitarians – and we’re thrilled to partner with Beyond Meat to bring more delicious, irresistible flavors to our menu,” Jason Marker, CEO of Carl’s Jr. parent company CKE Restaurants, said in a statement. “The new Beyond Famous Star is a true industry game changer, and we’re proud to add it to our roster of innovative offerings and build on the legacy of mouthwatering flavors.”
Carl’s Jr. is best known for its open flame char broiling method, which it gives to the vegan Beyond Meat patty. The Beyond Meat Beyond Burger looks, cooks, and tastes like beef burgers — and it holds up to grilling and char-broiling as well. The vegan patty is made from peas, coconuts, and gets a red “bleeding” tint from beets. It’s been widely embraced by meat-eaters across the globe because of its similar taste to beef but without the carbon footprint or health risks of beef.
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“I have long looked forward to the day when my kids can go to a major fast-food chain and order The Beyond Burger. I am grateful to say that that day has arrived,” said Ethan Brown, Beyond Meat Founder and CEO. “At our core, Beyond Meat is about enabling consumers to Eat What You LoveTM, and there is no better example than being able to enjoy a delicious Carl’s Jr. burger, while receiving the added health and sustainability benefits of the plant-based Beyond Burger. It is with innovative and forward-looking partners, like Carl’s Jr., that we are building a brighter and more sustainable future.”
According to an Instagram post from the chain, Carl’s Jr. Las Vegas locations will be the first to serve the burgers on January 1st, with a national rollout on to its other U.S. locations on January 2nd.
The launch marks the largest number of restaurant locations in one chain for Beyond Meat; the Los Angeles-based Carl’s Jr. operates nearly 1,500 locations in the U.S. and across the globe.
The new Beyond Famous Star will retail for $6.29 and comes with dairy-based American cheese, mayonnaise, lettuce, tomato, sliced onions, dill pickles, and Carl’s Jr.’s special sauce.
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