You can now get vegan blue cheese from Asda.
The British supermarket chain has launched two new plant-based cheese options — Free From Blue Alternative and Free From Double Gloucester Alternative with Onion & Chives — just in time for Christmas.
The company’s dairy-free cheese range is developed and produced by Scottish company Bute Island Foods. The plant-based cheese manufacturers have been producing vegan food for nearly 30 years.
Bute Island Foods director and head of new product development Francois Lintermans discussed the new cheese products in a recent press release.
“The blue cheese is really popular and ideal for cheeseboards, sandwiches and blue cheese fondue,” he said. “The Double Gloucester with onion and chives is a first to market — and gives consumers another tasty option when it comes to free from cheese — providing variety and choice is so important to us.”
Asda’s vegan blue cheese is available from 132 stores across the UK. The Free From cheese range also includes cheddar, grated mozzarella, and soft garlic cheese.
“At Asda, we work alongside our suppliers to create innovative, affordable, delicious and high-quality products,” Yvonne McArthur, part of Asda’s Scottish team, said in a statement. “Our work with Bute Island Foods on the Free From cheese range is no exception.”
Vegan Food At Asda
In addition to its range of vegan cheese, Asda stocks a variety of other plant-based dairy products. The supermarket also sells its own-brand yogurt and milk, including soya, oat, almond, and coconut-based products. Asda has even launched a plant-based burger filled with dairy-free cheese.
Earlier this year, the supermarket giant introduced a dedicated in-store vegan section, following in the footsteps of fellow chains Waitrose and Iceland.
It also recently released its vegan-friendly meat-free Christmas range. The supermarket is offering “no pork” cocktail sausages, cranberry and apple stuffing balls, and even vegan wellington.
More variety in the vegan products available — and better labeling — aligns with the growing popularity of plant-based food in the UK. Research by consumer brand services business Ceuta Group found that the number of people researching vegan products online has increased by 469 percent.