A successful Oregon based burger joint is making its way into a Seattle Whole Foods at the end of the week. The completely vegan Next Level Burger, will open a burger bar at the front of the Roosevelt Whole Foods store and will be open 11am – 10pm for everyone to get their veggie burger fix!

Next Level Burger (NLB) doesn’t just serve veggie burgers, they also serve hotdogs, dairy free shakes and alcohol! Being vegan, NLB include plenty of options for people who are lactose intolerant and also cater to gluten free diets. To make it extra good for your body, they use only organic and non GMO ingredients. In addition to this, the menu not only specifies calories but also how many grams of protein each meal has just so you know you’re not missing out on a protein fix! The chain will also be serving Beyond Burger, the plant-based burger patty that “bleeds” beet juice!

NLB is the brainchild of couple Cierra and Matt de Gruyter. Matt is an ex-Marine who had changed careers but following a business trip felt that he wanted to switch his life up a bit. That evening he and Cierra laid out plans to open a vegan restaurant in Oregon. From then they began to develop their own vegan recipes, using trial and error before they got their food spot on!

Matt himself used to indulge in a lot of meat products, but he switched to a plant-based diet after discovering just how much water was needed to sustain his meaty diet – the equivalent to one swimming pool every single week!

Matt and Cierra have high hopes for the growth of their chain, which already has several locations around Oregon, due to the increased interest in meat reduction in the USA. ‘Ten years ago, a third of the country said they wanted to reduce their consumption of red meat,said Matt de GrutyerNow it’s two-thirds of the country, and dairy, too.

Hopefully NLB will begin to appear all over the country so more people can sample some of their veggie burger deliciousness!


Image credit: NLB | NLB | NLB