Ellen DeGeneres’ Ellen Digital Network (EDN) has partnered with vegan influencer Tabitha Brown to make a brand new show.
Called “All Love,” the new show will see the TikTok star give advice on things like vegan cooking, parenting, social media, and self-care, Tube Filter reports. EDN made the announcement via a presentation at the 2020 NewFronts remote conference earlier this week.
EDN—which consists of EllenTube, gaming app Heads Up!, and podcast Ellen on the Go—is a joint venture between DeGeneres and the Warner Bros’ Digital Networks. Across all of its platforms, it receives around one billion views every month.
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‘The World’s Favorite Mom’
Brown first shot to fame in 2017, after a video of her raving about a vegan bacon sandwich from Whole Foods went viral. The video now has millions of views.
Since then, she has become a TikTok sensation. She has more than 3.5 million followers on the social media platform, as well as more than 51 million video likes.
Brown—whose TikTok description reads “the world’s favorite mom”—is popular for a number of reasons, including her soothing Southern tones and her upbeat, positive personality.
She told NPR in a recent interview: “When I first got on and saw the response in all the young kids and what they were saying – they kept saying ‘oh my God. Your voice – it sounds like a hug. It helps my anxiety’ … it instantly felt like a responsibility.”
Brown—who first went vegan to manage her chronic pain after watching the 2017 documentary “What The Health”—is also a major source of plant-based cooking inspiration. Her most recent videos include how to make a vegan sausage dog with coleslaw, spinach with garlic grilled cheese, and spicy mac n cheese.
“I think I was just something that people needed,” Brown continued. “That was my prayer – is that when people watch my videos for whatever that minute is, it takes their mind off of what’s going on in the world and it gives them a little bit of peace or a little bit of laughter or a little bit of joy. And I think it worked.”