UK-based pub chain Greene King Flaming Grill now offers VBites “Making Waves” vegan fish steaks at its more than 140  locations throughout the country.

Greene King Flaming Grill’s vegan fish steak will be served fried, plated with mushy peas and chips. Specializing in traditional meat-heavy pub fare likes steak and ale pie, Flaming Grill vegan pub food options are severely limited.

While Flaming Grill hasn’t gone vegan like London-based pub The Blacksmith & Toffeemaker, the addition of vegan fish and chips serves as an example of the rising demand for vegan food among the nation’s diners.

Flaming Grill Pubs Now Offer Vegan Fish and Chips From Plant-Based Brand VBites

“Meat reducers and flexitarians can now enjoy the iconic traditional Fish and chips, with a clear conscience as they enjoy the UK’s first truly sustainable “fish” made entirely from plant-based ingredients,” the company said in a press release. “The contaminants in our oceans are finding their way into the food chain.  Through taste-obsessed development, the ‘Making Waves’ range proves some delicious, truly revolutionary alternatives to real fish, which look and taste the same, but without harming any fish, or our oceans, at all.”

“Made from succulent fish-free ‘fish’ flakes, these steaks have a crispy breadcrumb coating and are great for recreating the British favourite – just add chips and mushy peas,” reads the official website. In order to give VBites vegan fish a realistic texture and consistency, the company uses plant-based ingredients like konjac flour and tapioca starch. It is also Halal and Kosher certified. The “Making Waves” vegan fish range includes vegan fish fingers, vegan tuna pate, vegan smoked salmon, vegan fishcakes, and vegan scampi bites.

VBites is the leading producer of vegan meat, fish, and dairy in the UK with over 100 products distributed across the UK, 18 European countries, and other select locations across the globe. It has been recognized as the UK’s most ethical food supplier ten times and is known for its commitment to using natural, non-GMO plant-based ingredients and no hydrogenated fats or artificial colors. Last year, the company announced that it would expand to Austria, Hungary, and Slovenia, likely due to increased demand for plant-based alternatives to traditional animal-based meat.


Image Credit: VBites