Vegan and gluten-free rocky road mini bites are now available from Asda, the second-largest supermarket chain in the UK.
A gelatine-free recipe is now being used in both the new Free From Rocky Road Mini Bites and in the classic Free From Belgian Chocolate Rocky Roads, making both products suitable for vegans.
The Asda website describes the updated recipe — which features Belgian dark chocolate — as “indulgently sweet and moreish. Heavenly chocolate bursting with sweet cherries, sultanas, and melt-away mallow.”
Asda joins fellow UK supermarket giant Tesco in offering the sweet treat. Tesco’s Free From Rocky Road Mini Bites, which bring together dairy-free chocolate and gelatine-free marshmallows, are also vegan.
Vegan Food at Asda
The vegan rocky road bites aren’t Asda’s first vegan product. The supermarket chain recently started selling Dr. Oetker’s vegan cream cheese-style icing. Asda also offers dairy-free orange chocolate buttons, vegan unicorn-shaped crumpets, and plant-based Custard Cream-style biscuits.
The chain unveiled its upcoming Christmas range last month. The festive selection includes several vegan options, including plant-based cocktail sausages, cranberry and apple stuffing balls, a vegan chickpea Wellington, and a gold and chocolate swirl dessert. The ring-shaped treat is filled with caramel sauce and chocolate mousse and has a Belgian chocolate shell outer.
Asda introduced a signposted, dedicated vegan section last month, making it easier for shoppers to find plant-based products.
More Brits Are Embracing Veganism
Plant-based living is becoming increasingly popular in the UK.
Earlier this year, consumer brand services provider Ceuta Group gathered data from Google and found that the number of Brits researching vegan products has risen by 469 percent.
The data showed that the UK is the fourth highest European country for those searching for plant-based food on the internet and researching cruelty-free health and personal care products.
While animal welfare has often been cited as the main reason for adopting a plant-based diet, health concerns and environmental issues are now motivating Brits to purchase vegan products. The Ceuta Group data analysis revealed a 159 percent increase in the number of people looking at the environmental impact of plant-based living.