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Kat has been writing about veganism, environment, and sustainability for five years. Their interests include over-analyzing the various socioeconomic forms of oppression, how that overlaps with veganism, and how the media in all of its forms reflects the current culture.

Popular vegan ice cream brand, NadaMoo!, will soon open its first brick-and-mortar shop. Eater Austin reported that the company will take over a space that formerly housed an Italian gelato shop in the Zilker neighborhood of Austin, Texas.

The shop will offer scoops of its coconut milk-based ice cream in cups, cones, and milkshakes. Flavors like mint chip, birthday cake cookie dough, maple pecan, and snickerdoodle will be available, along with seasonal and shop-exclusive flavors. The brand also plans to offer vegan baked goods and coffee served with plant-based creamer.

The retro interior will feature pink cushioned seating, three-dimensional sprinkle installations, and a vibrant rainbow Instagram wall. Customers will be able to view the NadaMoo! test kitchen through a glass window, where vegan ice cream makers will experiment with new flavors.

The family-owned NadaMoo! has grown its business considerably since its launch in 2004. Last December, CEO Daniel Nicholson told Food Navigator that revenue had increased six-fold in the past two years. Later that month, the brand announced that it had raised $4 million in an investment financing round that will allow it to expand distribution, develop new products, and grow its team. In recent years, the plant-based food industry has proven to be a lucrative investment opportunity, while the global vegan ice cream market is set to reach $2.5 billion within the next decade.

In May, NadaMoo! announced yet another expansion: all 171 locations of Stater Bros., a Southern California-based grocery chain, will stock all 14 NadaMoo! vegan ice cream flavors.

Not only does NadaMoo! cater to dairy-free and vegan customers with its organic ice cream, it also appeals to those looking for a healthier alternative; NadaMoo! ice creams are cholesterol-free and contain eight to 12 grams of sugar per serving, notably lower than dairy-free ice cream from other brands.

The Austin Nadamoo! store is set to open on June 15.


Image Credit: NadaMoo