A Morrisons supermarket in London is currently trialing a new vegan street food concept called Street Vegan.
The concept is part of its takeaway store, Market Kitchen. Market Kitchen is located in Morrisons’ new temporary location in Camden. The chain’s larger store in Chalk Farm is closed for construction.
“We are pleased to open our temporary store,” store manager Michael Burnett told The Grocer.
“We know it involves some changes for our customers but are excited to be able to offer our Market Street meals to our customers,” he continued. “The chefs use our fresh Market Street ingredients to create these delicious seasonal meals that are made to order for our customers.”
Market Kitchen offers a number of street food-inspired meals to-go, including non-vegan options, for breakfast, lunch, and dinner. Customers can also get the meals delivered straight to their door via food delivery service Deliveroo.
According to a press release sent to LIVEKINDLY, Street Vegan will offer various options. The comfort food staples include “indulgent vegan food from plant based burgers with fresh slaw and oozy vegan cheese sauce to loaded vegan hot dogs and dirty vegan fries.”
Vegan Street Food Takes London
Like many other parts of the world, vegan food has grown in popularity in London. So much so that in 2019, plant-based food guide Happy Cow named it the most vegan-friendly city in the world.
A 2020 study by market research firm Mintel found that sales of meatless foods in the UK are expected to surpass £1.1 billion by 2024. The report also showed that plant-based meat sales have surged by 40 percent between 2014 and 2019. During that time period, they reached an estimated £816 million in total sales.
“The rising popularity of flexitarian diets has helped to drive demand for meat-free products. Many consumers perceive that plant-based foods are a healthier option, and this notion is the key driver behind the reduction in meat consumption in recent years,” Kate Vlietstra, an analyst at Mintel, said in a release.
So, what are some of the vegan street food offerings the region has to offer? For a guide on some of London’s best vegan spots, click here.